Daily News

From Home Furnishing Business

RW Collective COO Joins WizCommerce Podcast Episode

June 17, 2026  by Karen Parrish in Business Strategy, Industry   

What makes Osborn's episode worth an hour is how rarely a story like hers gets told in full. She started with a single retail store in 2005. Then she began sourcing directly from India, moved her family to Indonesia to build her own factory, and grew RW Collective into a vertically integrated company spanning manufacturing, wholesale distribution, and nine retail locations. The whole arc, in one sitting.

The conversation goes where most operators rarely go on the record. Osborn walks through acquiring an upholstery factory in Mississippi over a single weekend, rehiring all 75 employees by Monday morning, and the systems-driven approach she used to return it to profitability. She also shares her read on what makes retail work in 2026: experiential showrooms, rapid product development, and treating every business unit as independently profitable.

"For years, these conversations happened privately, at trade shows and over dinner," said Osborn. "Putting them on the record is good for the whole industry. I'm glad to share what worked, what didn't, and what I'd do differently."

"Rebekah made the kind of decisions most operators only talk about in hindsight, and she made them early," said Div Makkar, Co-Founder & CEO of WizCommerce. "That's exactly the story we built this podcast to capture."

The WizCommerce Podcast features conversations with a single guest per episode: owners, CEOs, and sales leaders who have navigated real inflection points. Season 1 spans furniture, lighting, rugs, textiles, and home decor, with full episodes on YouTube. Osborn's is one of seven episodes running June through September 2026.

The episode goes live on 22nd June 2026. Watch the full episode here:  LINK