Daily News
From Home Furnishing Business
My Green Mattress Announces Launch of Go Green Division
June 16,
2026 by Karen Parrish in Business Strategy, Industry 
My Green Mattress, a leading manufacturer of certified organic mattresses and sleep products, is proud to announce the launch of Go Green Mattress, a new wholesale and white-label organic mattress division, at the Las Vegas Summer Market, from July 26 - 30.
As consumer demand for healthier, environmentally responsible products continues to grow, organic mattresses have become an increasingly important category for furniture and mattress retailers. Go Green Mattress provides retailers with a turnkey opportunity to offer certified organic sleep products while maintaining strong margins and product differentiation.
Through the new program, retailers can choose from two flexible business models: a wholesale program featuring the My Green Mattress brand or a private-label solution that allows stores to create their own exclusive organic mattress collection.
"Retailers are seeing increased interest from consumers who want transparency, certified organic materials, and healthier products for their homes," said Tim Masters, Founder and CEO of My Green Mattress. "With Go Green Mattress, we're making it easier than ever for stores to offer premium certified organic mattresses backed by nearly two decades of manufacturing expertise."
The Go Green Mattress collection includes certified organic mattresses and accessories for babies, children, and adults. Products feature premium hybrid constructions made with GOTS-certified organic cotton and wool and GOLS-certified organic latex, delivering exceptional comfort, support, and breathability without the use of polyurethane foams or chemical flame retardants.
Mattresses incorporate My Green Mattress's proprietary Madison pocketed coil innerspring system, engineered and manufactured in-house to provide targeted lumbar support, reinforced edge support, and long-lasting durability. Premium construction details include hand button tufting and expert craftsmanship, with all products manufactured in the United States.