Daily News
From Home Furnishing Business
Green Row Announces Collaboration with NYBG
June 3,
2026 by Karen Parrish in Business Strategy, Industry 
GreenRow, portfolio brand of Williams-Sonoma, Inc., the world’s largest digital-first, design-led and sustainable home retailer, announced a new collaboration with the New York Botanical Garden. Renowned for being one of the world’s leading horticultural institutions, NYBG has a rich legacy of botanical research, conservation, and education. The new collaboration with GreenRow draws from NYBG’s extensive archives of botanical illustrations, including works from the renowned LuEsther T. Mertz Library Rare Book Collection, to create a line of home textiles, décor, and accessories that reflect botanical artistry while emphasizing sustainable materials and manufacturing practices.
Spanning wallpaper, bedding, rugs, decorative accessories, tabletop and linens, the new GreenRow x NYBG collection reflects GreenRow’s signature vintage-inspired aesthetic and celebrates craftsmanship with several hand-painted and handwoven pieces.
“Partnering with the New York Botanical Garden, we translated NYBG’s inspiring archives of illustrations into design that feel timeless, intentional, and deeply connected to the environment,” said Jaimee Seabury, vice president of GreenRow. “The new collection celebrates the depth of color and the intricacy of natural patterns found in both flora and fauna, resulting in a truly nature-inspired assortment that is refined, unique and quintessentially GreenRow.”
The New York Botanical Garden, a National Historic Landmark, has been a hub for plant science, education, and horticulture for 135 years. Through this collaboration, NYBG extends its mission beyond the garden’s grounds, bringing botanical storytelling into homes in a meaningful and accessible way.
“This collection draws from one of the world’s great botanical archives and a 250-acre living landscape to create something both timeless and entirely current,” said Christa Boeke, vice president, Retail & Brand Licensing at NYBG. “It’s NYBG translated into the home through GreenRow’s distinctly modern, vintage-informed lens — where design and the influence of the plant world come together in a way that’s meant to be lived with, while supporting the work that sustains it.”
The collaboration also supports NYBG’s mission in global plant science research, conservation, and education.
The GreenRow x NYBG collection is now available at the flagship GreenRow store located in the heart of New York City’s SoHo neighborhood and online at GreenRow.com. A curated assortment will also be available for a limited time at the NYBG Shop in the Bronx.
To celebrate the launch of this new collaboration, GreenRow will host a celebration at GreenRow Soho on June 10th at 6pm, inviting customers to experience the collection in person.
For more information on the NYBG for GreenRow collaboration, please visit: www.greenrow.com/nybg.