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From Home Furnishing Business

Saatva Opens Newest Viewing Room in Salt Lake City

May 25, 2026  by Karen Parrish in Business Strategy, Industry   

“As a digitally native brand, expanding our brick-and-mortar presence allows us to connect more deeply with the communities we serve. Salt Lake City has such a strong sense of community, craftsmanship, and connection to wellness and the outdoors — values that closely align with our own. We’re excited to bring Saatva’s restorative luxury sleep experience to the City Creek neighborhood and become part of a city that truly values quality of life and intentional living,”  said Ron Rudzin, CEO of Saatva.

A New Design Experience

Saatva Salt Lake City showcases the latest in the company’s retail design journey. Conceptualized by award-winning architecture firm Ware Malcomb and designer Hines Collective, the space prioritizes a relaxed and pressure-free environment. Hines Collective integrates modern touches and emphasizes this new interpretation of restorative luxury sleep. This perfectly complements Ware Malcomb’s design and construction approach, which provides an elegant and sophisticated experience in one of the most vibrant shopping areas.

“One of the first elements you experience is the incredible architecture of the ceiling,” said Devin Hines, founder of Hines Collective. With its undulating lines, the coved ceiling guides visitors through the store as other design features layer on, contributing to that flow. There are numerous ‘wow’ moments throughout the interior, including a 6–by–10–foot changing digital display wall that allows customers to experience a Saatva mattress in the setting of their choice. Like all Saatva Viewing Rooms, the latest location is designed to be a relaxed, self-guided space where customers can use technology to interact with and learn about products at their own pace.

Cutting-Edge Technology

Thanks to a partnership with Samsung, the Viewing Room is outfitted with state-of-the-art displays and the latest behavior-sensing technology to help customers discover, personalize, and build their ideal sleep experience. In addition to the digital  “hero” wall, composed of nine Samsung VM46T-U 46-inch Full HD Ultra-Narrow Bezel Video Wall Displays, information kiosks at each bed display allow visitors to interact with the collection at their own pace, with knowledgeable Sleep Guides on hand to assist and answer questions.

“Samsung is committed to helping retailers provide unique and enhanced customer experiences by leveraging data and in-store behavior,” said Chris Mertens, Vice President of Sales, Display Division, Samsung Electronics America. “Our continued partnership with Saatva is a testament to how our display technology continues to improve the customer journey from the moment the consumer enters the store.”

“Samsung’s technology allows us to optimize and automate store campaigns and the product information based on real-time integrated data to deliver the content and information that our customers care about most when shopping,” said Rudzin.

Saatva’s latest Viewing Room marks a significant milestone in the company’s retail expansion, bringing its elevated sleep experience to more customers nationwide. Visit the Viewing Room to discover the brand’s growing selection of best-in-class mattresses and eco-friendly bedding products, thoughtfully designed to deliver exceptional comfort, craftsmanship, and restorative luxury sleep.

Viewing Room Information
Saatva Salt Lake City
50 South Main Street
Salt Lake City, UT 84101
Hours of operation: Monday-Thursday: 10 AM – 8 PM, Friday-Saturday: 10 AM – 9 PM, Sunday: Closed
(385) 469-0983
info@saatva.com