Daily News
From Home Furnishing Business
American Home Furnishings Alliance Presents 2026 Marketing/PR Conference
May 12,
2026 by Karen Parrish in Business Strategy, Industry 
Whether focused on product development, marketing or sales, leaders in the home furnishings industry keep their finger on the pulse of consumer trends. They adapt, they reinvent, they tweak, and they reimagine based on the nuggets of insight gleaned from research into what consumers are buying, where they are shopping and how they are arriving at their purchase decisions.
That’s where the American Home Furnishings Alliance (AHFA) will begin its 2026 Marketing/PR Conference: taking an in-depth look at evolving consumer tastes and expectations when it comes to furnishing and remodeling their homes. Leading this exploration will be Pamela McNally, a senior marketing executive at Houzz, the community of more than 3 million building, remodeling and design professionals and over 70 million homeowners and home design enthusiasts around the world.
The 2026 Marketing/PR Conference is Aug 26-27 at The Conference Center at Guilford Technical Community College, just minutes from Piedmont Triad International Airport in Greensboro, North Carolina. The program runs from 8:30 a.m. to 4:30 p.m. Aug 26, followed by a 4:30-5:30 p.m. reception, and from 8:30 a.m. to noon on Aug 27.
McNally will access findings from surveys of more than 20,000 Houzz users, including more than 10,000 U.S. homeowners currently renovating or with plans to begin projects in the next year. The annual Houzz & Home Study is the largest survey of residential remodeling, building and decorating activity.
“My work sits at the intersection of brand strategy, digital transformation and business,” says McNally. Her career highlights have included four years as senior vice president of marketing and digital at the national Kitchen and Bath Association and eight years at SANDOW Media, where she partnered with Fortune 500 companies, top-tier design brands and showrooms to build integrated marketing programs.
AHFA’s 2026 marketing PR Conference will bring together the industry’s marketing, public relations and communications professionals to explore fresh ideas, tools and insights driving home furnishings marketing today and into 2027.
The two-day program will explore a range of topics, including influencer collaborations that drive sales; limits of AI imagery; putting community relations into public relations; polishing your crisis communications strategy; and marketing’s role in promoting product safety.
Early registration is $299 for AHFA members and $599 for non-members until June 15. After June 15 registration increases to $350 for AHFA members and $700 for non-members.
Registration includes a light breakfast and lunch both days and the cocktail reception August 26.
A group rate for the Marketing/PR Conference is available at the Springhill Suites by Marriott Greensboro Airport until August 10 or until the AHFA room block is full.
For Marketing/PR Conference sponsor opportunities, contact Gene Clark. Program questions can be directed to Pat Bowling.