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From Home Furnishing Business
Qeeboo x Fiat 500 Celebrate 70th Anniversary with Capsule Collection
May 5,
2026 by Karen Parrish in Business Strategy, Designer Weekly, Industry 
To celebrate the upcoming 70th anniversary of the Fiat 500 in 2027, Qeeboo unveils an official licensing collaboration that pays tribute to one of the most beloved icons of Made in Italy, bringing to life an exclusive capsule collection.
The Fiat 500 embodies the essence of Italian design worldwide: simplicity, attention to detail, and the perfect synthesis of image and functionality. With its unmistakable silhouette, soft lines, and compact character, it has become much more than a car. It is “your little travel companion,” a symbol of urban freedom, la dolce vita, and the joy found in life’s small pleasures.
In the same way, Qeeboo has built its identity around an iconic, direct, and strongly visual design language, capable of transforming everyday objects into gestures of identity. Every product evokes emotions, tells a story, and sparks curiosity.
The two brands share deep-rooted values: a strong connection to Italian design culture, instant recognizability, meticulous attention to detail, and an approach that makes design accessible and inclusive.
The Qeeboo x Fiat 500 capsule reinterprets some of the brand’s most emblematic products through refined metallic finishes and a color palette that accurately reproduces the original hues of the historic city car. The protagonist of the collection is the Rabbit Chair by Stefano Giovannoni, dressed in the historic shades of the vintage Fiat 500, transforming into a bold urban object. Within the capsule, it is also presented in a special wheeled version, a functional and narrative element that turns the seat into a small domestic “travel companion,” perfectly echoing the dynamic and urban spirit of the 500.
Completing the collection is a coordinated line of poufs and cushions, enriched with the iconic patterns and distinctive graphic elements of both brands. Textures and textile surfaces become a natural extension of the project, reinforcing the visual dialogue between the stylistic codes of Qeeboo and Fiat 500.
Qeeboo x Fiat 500 is a tribute to 70 years of Italian design capable of storytelling and feeling: a celebration of a pop and deeply Italian story. The products will be available for purchase at the beginning of 2027.