Daily News
From Home Furnishing Business
New Ashley Showroom Celebrates Grand Opening in the Philippines
April 28,
2026 by Karen Parrish in Business Strategy, Industry 
On April 4, Bedscape Corp. proudly unveiled its newest Ashley showroom with a Grand Opening and Ribbon-Cutting ceremony. The 4,650 sq. ft. facility, located at Ayala Manila Bay, 4th Fl., Ayala Malls, Manila Bay, Aseana Ave. Parañaque City, National Capital Region, Philippines, marks a significant addition to the local community.
Bedscape Corp. owns 12 additional Ashley stores in the surrounding region. This is the 13th Ashley store in the Philippines. The Parañaque store will employ approximately five people. Ashley, the largest furniture store brand in North America and one of the world’s best-selling home furnishing brands, proudly serves over 75 countries across the world.
“The response leading up to this event has been tremendous,” stated George Lorenzana, Co-owner and Managing Director, Bedscape Corp. “We’re proud to serve the Manila Bay community again as the number one furniture store brand. We look forward to earning our customer’s loyalty and trust and promoting the Ashley brand.”
The new store showcases Ashley’s innovative 7.0 store concept, a well-defined layout, organizing the space and providing clear style distinction for simplified shopping. Customers can explore complete styles & looks with detailed lighting, rugs, and wall art. Product offerings include bedroom, dining room, upholstery, leather, occasional tables, home office, youth bedroom, recliners, mattresses and accessories. Customers can also experience Ashley’s new bedding gallery featuring Ashley Sleep® and Nectar mattresses.
The store’s hours are Monday through Thursday 11:00 a.m. – 9:00 p.m. and Friday through Sunday 10:00 a.m. – 10:00 p.m. Follow Ashley Furniture HomeStore Philippines on Facebook, Instagram, and TikTok to stay up to date with promotions and events.