Daily News
From Home Furnishing Business
Pottery Barn Teen Announces Collaboration with Billabong
April 22,
2026 by Karen Parrish in Business Strategy, Industry 
Pottery Barn Teen, a portfolio brand of Williams-Sonoma, Inc., the world’s largest digital-first, design-led, and sustainable home retailer, announced a new collaboration with Billabong, the globally recognized surf and lifestyle brand. The new Billabong for Pottery Barn Teen collection blends Billabong’s laid-back, surf-inspired aesthetic with Pottery Barn Teen’s signature focus on quality, function, and design for a collection that brings coastal style to teen and dorm spaces.
Inspired by vintage surf graphics, ocean landscapes, and sun-washed color palettes, the collection features soft textiles, functional storage, and versatile décor designed for both style and practicality. Several pieces in the collection are crafted with sustainably sourced materials, aligning with Pottery Barn Teen’s ongoing commitment to responsible design. The new Billabong for Pottery Barn Teen collection includes bedding inspired by rolling waves and tropical florals, durable water-resistant backpacks and lunch bags, decorative accessories including a surfboard holder, lighting, wall hooks, desk mats, no-nail pinboards, a laundry backpack, a shower caddy, and a storage cart, as well as ultra-soft beach towels with UPF 50+ sun protection.
“The new Billabong for Pottery Barn Teen collaboration reflects our shared appreciation of coastal-inspired designs,” said Allison Spampanato, Senior Vice President, Product Development, Pottery Barn Teen. “From Billabong’s iconic wave logo reimagined across bedding and gear, to beach, bath, and decorative accessories, the collection brings the beach into teen and dorm spaces.”
“This partnership is about bringing Billabong’s spirit of youth, creativity and self-expression to a new audience in a meaningful way,” said Matthew Salter, Executive Vice President, Partnership – Marketing at Authentic, owner of the Billabong brand. “With Pottery Barn Teen, we’ve created a collection that extends the brand into everyday spaces, blending function and design in a way that feels both authentic and culturally relevant.”
College students can easily shop the Billabong collaboration through Dorm Concierge by selecting Pick Up Near Campus™ at checkout. Orders can be placed in advance and picked up at any of the more than 450 participating Williams-Sonoma, Inc. retail locations, which automatically populate based on the selected college. Each store holds items for up to 30 days for added flexibility, and a dedicated Concierge representative provides personalized updates and coordinates pickup details to help ensure a smooth move-in experience.
Billabong for Pottery Barn Teen is available now at www.pbteen.com. For more information, follow the brands on social: @potterybarnteen, @potterybarndorm and @billabong.