Uwharrie Outdoor Living Presents at HPMKT with Armen Living

April 15, 2026  by Karen Parrish in Business Strategy, Industry   

“We are thrilled to be debuting Uwharrie Outdoor Living’s Collections alongside Armen Living’s indoor and outdoor in our new High Point home.” Kevin Kevonian, owner, president, and CEO, of both iconic brands shared. “By combining our two brands we now have a single flagship showroom which will allow us to premiere 100’s of unique designs, to an international audience during the Spring High Point Market.”

The new showroom opens its doors on April 20th at 8 am - 6 pm for market buyers who wish to explore their collections ahead of the official market dates April 25-29. Uwharrie Outdoor Living’s spring presentation will be the first time their brand has been seen at the High Point Furniture Market in many years. Co-locating with Uwharrie’s sister brand Armen Living, will take place within a remodeled 7,000 sq. ft. showroom at 417 S. Wrenn St. Only two blocks from the IHFC building, stop #7 on the market shuttle and across from the Riverside and next to Luke Home. 

Kevonian comments, “The beauty of Uwharrie’s Collections comes from the combination of classic American styling with extraordinary comfort and character. Hand-crafted, made to order, by artisans in North Carolina, each piece of Uwharrie’s furniture is generously scaled, sturdy and robust, and available in a variety of colors and styles including traditional, transitional to contemporary.”

Uwharrie’s spring showcase will feature customizable Adirondack style outdoor lounge furniture, bar and counter stools, dining chairs and dining sets, benches, ottomans, and as well as one of their beautiful swings, featured in a stunning arbors/gazebo.

Armen Living will showcase indoor and outdoor furniture arrivals for new Spring - Summer 2026 including 53 new collections, 250 new skus, and will expand 5 best-selling collections, as well as showcasing 50 new outdoor products which debuted at Winter Las Vegas Market. 

“We invite our existing retail customers, designers and trade buyers to explore Uwharrie Outdoor Living alongside Armen Living’s award-winning outdoor furniture during the spring market.” Reb Nicholson commented. To book a market appointment, contact  National Sales Manager, Reb Nicholson, by phone; (336) 688-7918  or email; Reb@armenliving.com.

MARKET EVENTS

Sunday, April 26
10:30 – 11:30am - The Nexus Between PR, Marketing, & Sales
Moderator: Caroline Hipple, CEO of HB2
An insightful panel, featuring Serena Martin, PR & Marketing Maven, Katie Hickenbottom, Marketing & Branding Specialist, and Tarah Jakubiak, Sales & Marketing Expert, for a discussion on how a powerful ‘Nexus’ will align messaging, strengthen collaboration, and create a unified approach.
RSVP on Eventbrite.

5 – 8pm – Celebration of National Sales Manager, Reb Nicholson’s 100th High Point Market
This celebration will include delicious catering, craft cocktails, draft beer and a full bar with live music by the industry’s go–to resource for live local talent, Ray Allegrezza, who is bringing together an all-industry band, The Armen Hammers; Ray Allegrezza, on lead guitar, will be joined by Jodie Davis, guitar, Jerry Farmer, bass, and David Madora, on drums.
The band will be performing from 6-8 pm during the party.
Customers, market attendees, and industry representatives are all welcome to attend.
RSVP on Eventbrite.