Daily News
From Home Furnishing Business
Stetson Expands Brand with First Bedding Collection
April 14,
2026 by Karen Parrish in Business Strategy, Designer Weekly, Industry 
Stetson, the American heritage brand synonymous with craftsmanship and Western authenticity, expands into home with the debut of its first bedding collection. Rooted in the enduring spirit of the American West, the collection brings the brand’s storied design language into a new category with thoughtfully crafted pieces that balance comfort and timeless style.
Drawing from the landscapes, traditions, and textures that have long shaped Stetson’s legacy, the collection translates classic motifs into refined bedding essentials. Signature prints include majestic longhorns, bucking broncos, and iconic Stetson hats, rendered in rich chenille jacquards, sculptural matelassé, stonewashed cotton canvas, and crisp 100% linen. A considered Americana palette of sun-faded indigos, warm saddle tones, and soft ivories evoke the rugged beauty of the West and timeworn textiles. The result is a collection that feels both nostalgic and elevated.
“Stetson has always been guided by the authenticity and craftsmanship that define the American West,” said Robert Dundon, CEO of Stetson. “With this collection, we wanted to translate that spirit into the home, creating bedding that feels refined and enduring. These are pieces designed to be lived in and loved, carrying forward the same sense of heritage and quality that defines Stetson’s 160+ year legacy.”
Select items from the debut assortment are available to order now, with additional styles rolling out over the coming months. Consumers can shop at www.paseoroad.com and select retailers.