Daily News
From Home Furnishing Business
Simple Furniture Introduces New Colorway for Austin Chair
April 15,
2026 by Karen Parrish in Business Strategy, Designer Weekly, Industry 
Simple Furniture, the DTC furniture company known for uncomplicated comfort, today introduced its best-selling Austin Chair in a brand-new colorway, Horizon. The Austin Chair, an adjustable ergonomic office chair designed to support long workdays with simplicity and comfort, offers the ideal balance of comfort, posture support and minimalist design. It also fits seamlessly into modern workspaces, homes, shared spaces, corporate environments and more.
Its design, including a breathable mesh back for airflow and responsive cushioning, prioritizes posture and reducing back strain, and its intuitive controls offer nine easy adjustments for maximum, luxurious comfort and productivity. A two-way adjustable headrest (purchased separately) can be set to the perfect height and angle for superior support.
The new Horizon colorway is Simple Furniture’s answer to consumer desire for a much-needed spring refresh. The soft, dusty-blue color not only fulfills that, but brings a sense of calm to any modern workspace and provides an additional pop of self-expression and color to a space.
“The Austin Chair is for anyone who values thoughtful design but isn’t willing to compromise on functionality and comfort,” said Tyler Askren, President of Simple. “Its’ understated design and use-case versatility allow it to complement any environment without overwhelming it, and the new Horizon colorway embodies the chair’s ethos completely by making a subtle statement while elevating the space without distractions.”
In addition to the new Horizon colorway, the Austin Chair is available in two other colors, Midnight and Dove, and can be purchased at www.thesimplestore.com from $549.
KEY POINTS AND FEATURES
— Simple Furniture’s Austin Chair, which fits naturally in home offices, corporate environments and shared workspaces, features an adjustable ergonomic design to support posture and reduce back strain
— Thanks to simple, intuitive controls, the Austin Chair offers nine easy adjustments (armrest height, angle, depth and width, seat depth, etc.) for all-day support. Its breathable mesh improves airflow, and responsive cushioning keeps the user cool and comfortable, at all times
— The new Horizon colorway, with its beautiful blue hue, offers a bright refresh and opportunity for self-expression for any office space without overwhelming or complicating it
— The Austin Chair ships free to customers’ doors (US shipping only) and stands at 24.4”L x 27.5”W x 44.1”H
To learn more or shop visit www.thesimplestore.com