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From Home Furnishing Business
Williams-Sonoma Announces Promotion of Aujsha Taylor to President of Rejuvenation
April 9,
2026 by Karen Parrish in Business Strategy, Industry 
Williams-Sonoma, Inc., the world’s largest digital-first, design-led and sustainable home retailer, announced the promotion of Aujsha Taylor to President of Rejuvenation, the company’s premier lighting and hardware brand. Taylor has been with Williams-Sonoma, Inc. since 2003 and stepped into the leadership role for Rejuvenation in 2020. Under her leadership, Rejuvenation’s revenue has more than doubled, driven by expanded merchandise categories and growth of the brand’s retail footprint to 13 stores, including Nashville and Salt Lake City locations that opened in 2025, with plans to open a 14th retail location in Dallas in 2026.
As President of Rejuvenation, Taylor will continue to lead Rejuvenation’s merchandising strategies, product innovation, and growth initiatives, further strengthening the brand’s position as a leader in thoughtfully designed, high-quality home furnishings, fixtures, and lighting.
“Aujsha’s promotion to President of Rejuvenation reflects the significant contributions she has made in helping pave the path for Rejuvenation to be the next billion-dollar brand in our portfolio,” said Laura Alber, President and Chief Executive Officer of Williams-Sonoma, Inc. “Her proven track record, passion for design, operational excellence, and visionary leadership make her the ideal person to lead Rejuvenation through the brand’s next phase of growth.”
Taylor brings extensive experience in retail leadership, having demonstrated a strong ability to drive innovation across channels, elevate customer engagement, and deliver sustainable business results.
“Rejuvenation has always been rooted in craftsmanship and timeless design, and I am proud to lead our team as we continue to build on that legacy,” said Taylor. “Together, we will keep inspiring customers with thoughtfully designed products that bring both beauty and functionality into their homes.”
Founded in 1977, Rejuvenation is a Portland, Oregon-based brand known for its commitment to quality, sustainability, and enduring design. As part of the Williams-Sonoma, Inc. portfolio, the brand continues to address both the trade and consumer markets by expanding its assortment across lighting, hardware, and home furnishings, with a focus on responsible sourcing and American craftsmanship.
Taylor’s appointment underscores Williams-Sonoma, Inc.’s continued investment in leadership and growth across its portfolio of brands.