Daily News
From Home Furnishing Business
Banner House Makes Debut at Spring HPMKT in 220 Elm Building
April 5,
2026 by Karen Parrish in Business Strategy, Industry 
Banner House, a newly curated portfolio of legacy brands, including Magnussen Home, Pulaski Furniture and Samuel Lawerence Furniture, will make its debut at the Spring High Point Market with a brand-new showroom located in the iconic 220 Elm building.
The building, famously known as the “ice cube,” is located in the heart of High Point Market, with over 91,000 square feet of showroom space, spanning the first and basement floors of the building. A grand opening celebration is set for Thursday, April 23rd, where Banner House will welcome guests to explore an expanded selection of new products across multiple home categories.
For market attendees, Banner House will present a significant number of new introductions at 220 Elm, including nine new bedrooms from Pulaski, 14 new bedroom groups from Magnussen and five from Samuel Lawrence. In dining, new product introductions across the brands include four new collections from Pulaski, 10 from Magnussen and one from Samuel Lawrence. Additionally, Magnussen will show 25 new occasional collections.
“With our new showroom space, we are able to thoughtfully showcase all three brands and their distinct styles, offering unique designs for every home and lifestyle,” said Nathan Cressman, CEO of Banner House. “The timing is perfect for us to enter the famous 220 Elm showroom, given the recent unveiling of our new Banner House name and we look forward to welcoming High Point attendees to experience all of the innovative new products we've been readying for this market.”
220 Elm is located at 220 South Elm St., High Point. The new showroom reinforces the company’s commitment to expanding its design reach and position in the case goods industry, demonstrating momentum in the marketplace and its continued focus on offering quality, fashionable furnishings, making it a must-see destination for buyers.