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From Home Furnishing Business

RW Collective Introduces Custom Pillow Program at HPMKT

RW Collective, a fast-growing to-the-trade resource for retailers and designers offering high-value, affordable products, will preview a new custom pillow program at the Spring High Point Market.

The program introduces an assortment of decorative pillows featuring more than 200 custom fabric options. Domestically produced under the RW Collective label. The program reveals a broader strategic shift for the company, as more pillow production moves to its domestic operations in Saltillo, Mississippi. Select imported collections will continue to be offered under the Threads Republic brand.

At the core of the program is the Avery Pillow Collection, featuring knife-edge construction available in three square sizes: 22, 24 and 26 inches, as well as lumbar sizes of 14 by 24 inches and 14 by 26 inches. The program also includes the Jes & Gray pillow, a box-bottom design offered in 22- and 24-inch square sizes, also available with matching lumbar options.

“Our expanded domestic manufacturing allows us to offer more customization and faster turnaround times for our pillow program, opening up an entirely new level of flexibility for our customers,” said Christopher Rankin, RW Collective’s executive vice president, creative, product development, and sourcing. “With this being Ashley Barnett’s first High Point Market as our Director of Merchandising, our pillow designs will have an elevated, yet approachable look to fit every setting.”

All pillows in this program are USA-made and feature 100% feather-down inserts, with a current estimated shipping time of two to four weeks.

At market, RW Collective will showcase approximately 36 new pillow covers throughout its showroom, styled throughout furniture vignettes in addition to a single display. The pillows will be featured across Atelier Home and Jes & Gray Living furniture groups, allowing retailers and customers to see the customization abilities in real-room settings.

High Point Market attendees can visit RW Collective’s showroom located in the Profit Center, 156 Main St, Floor 2. For more information, visit www.therwcollective.com.



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