Daily News
From Home Furnishing Business
Gordon Brothers Announces the Expansion of Broyhill with New Licensees
March 26,
2026 by Karen Parrish in Business Strategy, Industry 
Gordon Brothers, the global asset experts, announced the expansion of Broyhill with three new licensees—Living Style, Bedding Industries of America and Town & Country Living—as part of the firm’s revitalization of the American heritage furniture brand.
Celebrating its 100th anniversary this year, Broyhill is known for its timeless designs, quality materials and affordable prices. Gordon Brothers first acquired the furniture brand in early 2025 and has since managed, marketed and maximized the brand’s portfolio through the firm’s asset-light approach to find best-in-class partners with expertise in specialized categories and to help usher in the next chapter of its story.
“Over the past year, it has been exciting to work with and help reinvigorate the Broyhill brand,” said Carolyn D’Angelo, Senior Managing Director, Head of Brand Operations at Gordon Brothers. “This licensing strategy will allow Broyhill to tap into the expertise of each licensee to expand its catalogue of classic and quality home décor. We’re proud to build upon its legacy and are looking forward to showcasing this classic brand to both long-time and new customers from around the world.”
The new collection will be featured at the High Point Furniture Market taking place April 25-29 in High Point, North Carolina and showcase Broyhill’s expanded catalogue across a variety of product lines, including:
+ Living Style in upholstery, case goods, storage, outdoor furniture, lighting, office and more
+ Bedding Industries of America in mattresses
+ Town & Country Living in indoor and outdoor area rugs and decorative pillows, along with window treatments and hardware
The collection will debut at the launch party on April 23 from 4 to 7 PM at Living Style showroom. For more information about the launch event, please contact Melinda Dye at melindadye@livingstyles.com.
Gordon Brothers has actively invested in and partnered with some of the world’s most iconic brands, including Laura Ashley, Nicole Miller, Telefunken, Rachel Zoe, LK Bennett and Chinese Laundry, since 2003. As owners of several brands, the firm prioritizes expanding brands through licensing to bolster their brick-and-mortar and e-commerce presence and develop more strategic wholesale and retail relationships. Gordon Brothers also invests in design and marketing for its portfolio of brands.