Anduba Partners with Indigenous Artists Creating Sustainable Wallcoverings

March 17, 2026  by Karen Parrish in Business Strategy, Designer Weekly, Industry   

Founded in 2025 by Flavia Pereira, Anduba addresses a persistent gap: Indigenous artists create work that carries distinct ways of seeing and relating to the world, yet that work rarely reaches the spaces where people live, work, and gather. Not because the art doesn't exist — but because there has been no scalable, ethical pathway to bring it there.

“Indigenous art and perspectives should influence culture at scale, and go beyond galleries and museums," said Pereira. "They belong in the places where we actually live and work. When these perspectives become part of everyday environments, they quietly influence how we see ourselves and relate to the world around us."

Anduba's model makes this possible through a different approach to working with artists.

A Different Kind of Partnership
Unlike traditional licensing models where companies commission designs and pay artists a one-time fee, Anduba operates on a partnership model. Artists retain full copyright and earn royalties on every yard sold up to three times the industry standard. This creates ongoing, predictable income.

Every collaboration begins with a single question: What do you want to bring to the world through your art? Artists create original work based on what matters to them, then collaborate with Anduba to translate it into repeatable patterns suitable for architectural scale. The process takes a few months, working closely with artists on decisions about color, scale, and rhythm.

"The collection is called The Brave Ones because it took courage—from me and from the artists—to take this leap of faith: translating this work into a new medium and bringing it to different audiences without knowing how it would land," Pereira explained.

Industry Recognition
Anduba is one of six founding participants in the Living Future Institute's Declare Equity Pilot Program, selected alongside established industry leaders including Mohawk, Tarkett, and Hightower.

"Anduba is participating in the Declare Equity Pilot because equity is embedded in how the company operates," Pereira said. "The pilot aligns with our belief that truly sustainable materials must be transparent not only about ingredients, but also about labor practices, cultural responsibility, and community impact."

As a small business working directly with Indigenous artists, Anduba is helping shape equity standards that are practical and centered on people.

Featured Artists and Patterns
The Brave Ones collection features:

JayCee Beyale (Diné/Navajo Nation, USA) – Ganado Tapestry
The Ganado Tapestry pattern draws inspiration from traditional Navajo weaving techniques, reimagined through a contemporary lens. The pattern celebrates spider web designs and the connection between cultures worldwide. Each geometric element reflects JayCee's belief that, like a well-woven rug, all elements of our world are interconnected—remove one thread, and the whole unravels.

Miguela Moura (Guarani People, Brazil) – Web of Life
Miguela chose to paint Ñanduti—a weaving technique passed down through generations of women in her community. According to tradition, a spider taught the women how to weave the intricate pattern, but the real gift was the meaning embedded in it: the interconnection of all things, a web where every thread shapes what the whole becomes.

The collection also includes work from Waxamani Mehinako (Mehinako People, Brazil), Steven Yazzie (Diné/Navajo Nation, USA), and Cuauhtémoc Wetzka (Nahua People, Mexico).

Batya Stepelman, owner of WallTawk Showroom in Denver, said: "Flavia has curated a thoughtful collection that brings Indigenous artists' designs and voices to the forefront. Each pattern has its own backstory, and the partnership model aligns with our values of fair and just compensation. We're honored to carry Anduba in Colorado and the Mountain West."

Sustainable by Design

 

Production uses sustainable, healthier materials and is made-to-order to avoid waste. Commercial wallcoverings are printed on a substrate made from recycled plastic bottles—a typical 75-yard project repurposes approximately 650 plastic bottles—while residential options use FSC-certified materials. All wallcoverings are PVC-free and free of harmful chemicals.

"Sustainability isn't an add-on for us—it's embedded in how we work," said Pereira. "It shows up in the materials we use, the way we produce, and most importantly, in the meaning carried through the art itself."

The Brave Ones collection is available now at anduba.art, shipping to all 50 states. Samples are available within 5 business days, and the collection is also available through select design showrooms nationwide.