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From Home Furnishing Business
Spring Air International Expands Presence with Launch of Pillow Program
March 15,
2026 by Karen Parrish in Business Strategy, Industry 
Spring Air International, a top U.S. bedding manufacturer and globally recognized consumer brand, is expanding its presence in the bedroom with the launch of its first-ever pillow program. The initial rollout features three pillows across Spring Air’s Back Supporter, Chattam & Wells and Copper by Spring Air collections. With its 100-year legacy in mattress design, the company is extending its commitment to comfort, support and performance beyond the mattress to deliver a more complete sleep solution for both retailers and consumers.
“Retailers today are looking for opportunities to increase ticket averages and deliver more complete sleep solutions to their customers,” said Nick Bates, president and chief executive officer of Spring Air. “Our new Spring Air pillow program gives our retail partners a powerful add-on category backed by a trusted brand name with meaningful product variation.”
Starting the collection is the Back Supporter Active Core Foam Pillow, available in Queen Standard for back and stomach sleepers and Queen Contour for side sleepers. Designed to regulate temperature for a cooler, more satisfying sleep, the pillow features breathable materials and rapid-response foam that contours to the head and neck for optimal support. CertiPUR-certified and designed in the U.S.A., the Back Supporter pillow delivers comfort, quality and performance consumers can trust.
Also launching is the Chattam & Wells Active Core Gel Foam Pillow, part of the luxury sleep collection from Chattam & Wells. Available in Queen Standard and Queen Contour options, the pillow adjusts to the natural outlines of the head and neck while an enhanced Carbon Freeze Technology layer pushes away heat and continuously regulates temperature to keep sleepers cool and comfortable all night long. Crafted with breathable materials, rapid-response foam, and CertiPUR-certified components, each pillow is designed in the U.S.A. to deliver a true masterpiece of sleep.
The third new pillow option is the Copper Freeze Memory Foam Pillow, introduced under Copper by Spring Air with the tagline “Wellness While You Sleep™.” Available in Queen Standard and Queen Contour, this temperature-regulating memory foam pillow offers tension relief and the ideal balance of cushion and support for the head and neck. Its patented NatuVerex Copper Cover is infused with a minimum of 30% copper yarns, providing anti-inflammatory, anti-bacterial and anti-viral properties for a healthier sleep experience. Featuring breathable materials, rapid-response foam, CertiPUR certification and U.S.A. design, the Copper Freeze pillow blends innovation with wellness-focused comfort.
“By aligning these pillows with our established mattress brands, including Back Supporter, Chattam & Wells and Copper by Spring Air, we are creating a cohesive merchandising story for a high-quality new line that is easy to display, easy to sell and positioned to drive incremental revenue,” Bates added. “It is another way we are helping our retailers to drive stronger margins, while also competing more effectively in today’s marketplace.”
The Back Supporter Active Core Foam Pillow has a suggested retail price (SRP) of $199, while the Chattam & Wells Active Core Gel Foam Pillow and the Copper Freeze Memory Foam Pillow have an SRP of $249.