Armen Living Plans New Showroom & Milestone Anniversary for HPMKT

March 12, 2026  by Karen Parrish in Business Strategy, Industry   

“This market will be one for the record books! We could not be more thrilled for how all of the stars have aligned with our recent acquisition and purchase of a property in High Point.” Kevin Kevonian, owner, president, and CEO, of Armen Living and Uwharrie Outdoor Living shared. “To be able to honor Reb Nicholson’s 100th anniversary in our new showroom and bring the design and trade community together is an incredible feeling. We look forward to celebrating with our industry and to shining a light on Reb’s impressive career, his dedication to his craft, and to our unstoppable sales team, for both our iconic brands.” 

Reb Nicholson’s impressive work history spans 5-decades with nationally known and recognized brands. Accumulating his experience in a variety of leadership roles, including starting out in merchandising, evolving into a furniture buyer, creating and leading teams, managing retail locations, and, through it all, being highly respected and regarded for his love of the home furnishings industry and his never-ending drive. 

Looking back on his career, Reb reminisces about how the industry has evolved, “It’s remarkable how significantly our industry has grown and changed throughout my career. Early on, we had no laptops or cell phones, and buying and ordering were done by hand and faxed to the office. Now younger reps have never even seen a fax, and we are still evolving with advances in technology and AI. “

Other notable roles with recognizable companies includes Reb’s role as the Vice President of Sales for Stoneville Furniture, The Powell Company, Magnussen Home, and Designmaster, and most recently, Reb spent 10 years with Classic Home—first as an independent rep and later managing a region of sales representatives—before joining Armen Living five years ago, as their National Sales Manager,  and where currently manages 20 + reps all across the country.

“This business thrives on relationships; strong connections with team members, buyers, representatives, and entrepreneurial owners who drive businesses forward. Throughout my career, I have enjoyed developing teams and partnering with dealers, representatives, and staff to create programs that deliver meaningful business results.” Nicholson shares, “I am fortunate to work with an outstanding team—Kevin Kevonian, Holly Lightfoot, Randy Graboski, Steve Riley who we coined the dream team—as well as our other dedicated reps, staff, and dealers. With the acquisition of Uwharrie Chair and the opening of our new High Point showroom, we are not slowing down, and my focus is to deepen dealer partnerships and drive growth across the combined portfolio.”

Armen Living invites market attendees to join them for Reb Nicholson’s 100th High Point Market on April 26th, from 5:00–8:00 PM, in their new showroom at 417 S. Wrenn Street.  The celebration will include delicious catering, craft cocktails, draft beer and a full bar. Customers, market attendees, industry representatives, and the media are all welcome to attend RSVP to attend on Eventbrite.

To add to the night's fun atmosphere, Armen Living tapped the industry’s go–to resource for live local talent, Ray Allegrezza, who is bringing together an all-industry-led band “The Armen Hammers.” Ray Allegrezza, on lead guitar, Jodie Davis, guitar, Jerry Farmer, bass, and David Madora, on drums, will perform from 6-8 pm during Reb’s 100th Anniversary Party.

”When I learned that this spring market represents Reb’s 100^th High Point Market, it was music to my ears. What better way to celebrate and honor Reb for all he has done for the industry than with a musical tribute from a band composed entirely of furniture folks." Ray Allegrezza, Editor Emeritus, Furniture Today, commented. "Reb is one of the people who make this industry great, and the band can’t wait to celebrate his milestone with him." 

Armen Living and Uwharrie Outdoor Living’s new showroom at 417 S. Wrenn Street will be open daily from 8:00 AM - 6:00 pm beginning April 20 - 29. Only two blocks from the IHFC building, directly across from the Riverside, and next to Luke Home at Shuttle Stop #7. 

Join them for coffee, espresso, cappuccino, or a latte on your way in, or stop by to experience their new outdoor patio for Open House Social Hours from 4:00 pm to 6:00 pm starting Thursday, April 23 - Sunday, April 26th, for cocktails, beer, wine and snacks. 

To book a market appointment, contact: National Sales Manager, Reb Nicholson, by phone; (336) 688-7918 or email; Reb@armenliving.com.