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From Home Furnishing Business

Meridian Furniture Doubles SKUs in Outdoor Category

Meridian Furniture, a fast-growing brand known for its vast selection of high-style, affordably priced designs, has seen a 40-percent increase in retail carrying its outdoor lineup over the past year. The success of the collection, with emphasis on style, function and design, has also led to a doubling of sku count in the category for the brand.

“We are clearly filling a void in the market for high-quality, on-trend, and reasonably priced outdoor furniture. At this winter market, we showcased our outdoor line for the first time, where it received consistently positive engagement, both for the breadth of options and notably on how on trend our products look in an outdoor setting,” said Michael Rosilio, president of Meridian. “We will continue to build on that current momentum by working closely with our retail partners to provide them with the widest assortment of outdoor furniture as we move into Spring and Summer.”

Another important aspect of Meridian’s outdoor category is its overall durability. For example, the popular Newport Collection offers several weather resistance capabilities that provide greater protection from the elements, packaged up in a high-quality and visually compelling outdoor furniture set.

The Newport collection is crafted from solid acacia wood with Thermowood treatment that enhances the durability of the wood frame, while also providing moisture resistance and mold prevention. The collection also features cushions and pillows with Olefin water-resistant fabrics, which allow for easy cleaning and quick drying surfaces that also provide significant resistance to mildew, stains and UV fading.

Products from the Newport Collection that will be front and center at High Point Market include the Acacia Wood Extendable Outdoor Patio Dining Table, offering 86 to 108 inches of space, comfortably seating up to eight. The Newport Water Resistant Fabric Upholstered Outdoor Patio Sofa is customizable in a variety of grey and cream plush seat cushions, while the Collection’s Lounge Chairs provide significant seat depth and an adjustable back for a tailored, relaxed lounging experience. Newport’s Acacia Wood Outdoor Patio Coffee Table rounds out every outdoor area.

Any of Meridian’s outdoor collections can be further stylized with stunning art deco-inspired, indoor/outdoor concrete statement piece tables. The Venosa, a counter-height table that becomes a focal point of gatherings, showcases a warm, beige tone and luxurious marble finish. Another standout end table is the Moxie Travertine, which features a smooth fiberglass finish and arched sculptural legs offering a natural, modern look for any setting.

The trend of versatile living continues to evolve as Meridian’s outdoor category grows. “We are seeing more and more interest from consumers in bringing the organic shapes and materials that are prominent in outdoor settings, who are now bringing that same look inside the home. As we ramp up for High Point Market, we will continue to showcase the versatility of these products and further cater to the demand of this growing category,” said Rosilio.



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