Daily News
From Home Furnishing Business
Williams Sonoma Announces Expansion of Collaboration with AERIN
March 10,
2026 by Karen Parrish in Business Strategy, Designer Weekly, Industry 
Williams Sonoma and Williams Sonoma Home, portfolio brands of Williams-Sonoma, Inc., the world’s largest digital-first, design-led and sustainable home retailer, announced the expansion of the successful collaborations with AERIN, the lifestyle brand founded by Aerin Lauder. The new AERIN for Williams Sonoma and AERIN for Williams Sonoma Home collections blend timeless design with modern functionality and include an assortment of products that draw inspiration from Lauder’s East Hampton garden.
Rooted in Lauder’s love for nature and entertaining, the new tabletop, decor and entertaining collections blend botanical motifs, joyful color palettes and refined details. From embroidered table linens and artisan-crafted ceramics to decorative accents and outdoor pieces designed for relaxed gatherings, the collection reflects Lauder’s signature approach to effortless elegance. The new furniture assortment expands the popular offering from Williams Sonoma Home into new colorways and applies popular silhouettes to new categories like trays, frames and mirrors.
“It is an honor to launch our newest collection with Williams Sonoma and Williams Sonoma Home,” said Aerin Lauder, Founder and Creative Director of AERIN. “I am forever inspired by my garden in Long Island, so I was excited to translate those natural textures and floral motifs to such a beautiful collection. My mother has also always collected white wicker furniture, which she loves to mix with vintage quilts and geraniums in the summertime. My memories of Long Island summers spent on my mother’s porch were pivotal in conceptualizing this collection. Entertaining at home is my favorite and I will be using the pieces all season when hosting family and friends.”
“Our collaboration with AERIN reflects our shared commitment to timeless design, quality craftsmanship, and creating meaningful moments at home,” said Williams Sonoma President, Felix Carbullido. “This new collection extends that vision across both our kitchen and home businesses, with a complete lifestyle experience that feels elevated and cohesive – balancing sophistication with everyday functionality.”
For more information on the Williams Sonoma and Wiliams Sonoma Home collaborations with AERIN, please visit: Williams-Sonoma.com/AERIN.