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From Home Furnishing Business
Visual Comfort & Co. Announces Opening of Bethesda Showroom
March 10,
2026 by Karen Parrish in Business Strategy, Designer Weekly, Industry 
Visual Comfort & Co. announces the opening of its new Bethesda showroom, a 4,800-square-foot destination showcasing the company's portfolio of designer lighting partnerships, including Thomas O'Brien, Kelly Wearstler, Suzanne Kasler, Marie Flanigan, and many others.
The showroom features an immersive demonstration area where decorative lighting, architectural lighting, lighting controls, and shading solutions come to life within a home environment. Here, guests can experience the essence of "visual comfort" firsthand, discovering how intentional lighting design not only enhances the richness of fabrics, finishes, and artwork, but also shapes mood, atmosphere, and overall well-being. The space also integrates motorized shades, including the company's new custom Roman Shade program, to illustrate how smart shading and layered lighting work in harmony to balance natural daylight and interior illumination.
"Bethesda has a thoughtful design sensibility shaped by an appreciation for quality, craftsmanship, and enduring style," says Gale Singer, founder of Visual Comfort & Co.'s direct division. "This showroom reflects that perspective and offers customers an inviting environment to explore our decorative and architectural lighting solutions in a setting that feels connected to the community."
The showroom is open for walk-ins or by appointment. In-person or virtual consultations can be scheduled by calling 240.635.3264 or at visualcomfort.com/us/showrooms/bethesda.
Visual Comfort & Co. – Bethesda
7316 Wisconsin Ave
Bethesda, MD 20814
240.635.3264