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From Home Furnishing Business
Williams-Sonoma Promotes Abby Teisch to Chief Marketing Officer
March 2,
2026 by Karen Parrish in Business Strategy, Industry 
Williams-Sonoma, Inc., the world’s largest digital-first, design-led and sustainable home retailer, announced the promotion of Abby Teisch to Chief Marketing Officer. Teisch previously served as Executive Vice President of Marketing for Williams-Sonoma, Inc. and will continue to report to President and Chief Executive Officer Laura Alber as a member of the company’s executive leadership team.
In her expanded role, Teisch, a 20-year veteran of Williams-Sonoma, Inc., will lead enterprise-wide marketing strategies across the company’s portfolio of brands, with responsibility for performance marketing, customer engagement, and data-driven growth initiatives.
“Abby brings a powerful combination of brand vision, digital fluency, and operational excellence to our team,” said Laura Alber, President and CEO of Williams-Sonoma, Inc. “Her contributions to our company have been instrumental in establishing our leadership in digital marketing and customer loyalty. Her work as CMO will be an accelerant to our long-term growth strategies.”
During her tenure as EVP of Marketing, Teisch advanced the company’s marketing strategy and measurement capabilities, enhanced digital customer acquisition and retention efforts, and elevated brand storytelling across channels. Under her leadership, Teisch’s teams balance creativity with precision analytics, strengthening both brand equity and bottom-line results. Her leadership has supported Williams-Sonoma, Inc.’s continued differentiation as a digital-first, design-led retailer.
“Williams-Sonoma, Inc. is home to some of the most iconic brands in retail, grounded in quality, craftsmanship, and innovation,” said Teisch. “I am honored to be the company’s CMO and look forward to building on its strong foundation — deepening customer engagement, expanding digital reach, and advancing marketing strategies that connect meaningfully across every touchpoint.”
The promotion underscores Williams-Sonoma, Inc.’s continued investment in brand leadership, data-driven marketing, and customer experience innovation to advance its long-term strategic priorities.