Watertown Mattress Features Gold Bond Luxury Collections

February 25, 2026  by Karen Parrish in Business Strategy, Industry   

Half of the retailer’s floor is committed to Gold Bond product and half of that is the brand’s higher-end Private Reserve and 100% latex lines, with the luxury segment of the floor generating the most profit for the retailer. 

“Most consumers walk to our store not wanting to spend more than $800 on a mattress --and they leave here spending $3,000 and more,” said Therone McQueen, co-owner of Watertown Mattress, wo believes its commitment to presenting quality products backed with the kind of in-depth knowledge it takes to match shoppers with the best bed for their individual needs is what sets them apart.

“I tell them the Gold Bond mattresses are the best in the industry and why, about all the components and how the mattresses are made, and I tell them to compare them to any high-end brand out there. I tell them that if they buy the Gold Bond, they won’t have to think about having to buy a mattress again in a few years, because they are worth their weight in gold,” he added.

“Watertown Mattress defies all conventional wisdom that you need to spend a lot of money on fancy showrooms and high-dollar presentations to be successful at retail today,” said Gold Bond CEO Bob Naboicheck. “What’s incredible about their success is that they do it with remarkably little marketing, while also competing with four well-known big box specialty stores within a one-mile radius. The secret to their success is that they know how to connect with their customers, identify their needs, and then based on their intimate experience with the product, match them to their ideal bed.”

“When we opened in 2009, I started out as the inventory guy, and when you are the one bringing the product in, you quickly learn what sets a quality mattress apart,” McQueen said. “The truth is often in the mattress’s weight. I used to dread Fridays because (like clockwork) that was the day we received our Gold Bond delivery. Lifting the beds was a real workout. I learned that they were heavier because unlike the big ‘S’ brand mattresses we were carrying back then, the coils went to the edge of the mattress, and it made them more durable. I also got to better understand the advantages of their double-sided story. From a construction standpoint, I found their mattresses were three times better and around the same price as the ‘S’ brands. I also noticed that every time we sold a Gold Bond mattress, we never got it back.”

McQueen’s relationship with Gold Bond continues to grow. “Gold Bond’s biggest strength is being a family-owned, independent business with product still made in America,” he said. “That fact was driven home to us during the pandemic. As a small independent store, we found out the hard way that other vendors, even those touting they were American made, were buying components from overseas. But Gold Bond never missed their weekly delivery, and there was no mattress in their line that was off-limits to order due to missing parts. Our whole retail floor changed after that, and I will live and die with Gold Bond.”