Daily News
From Home Furnishing Business
Denver Mattress Co. Introduces Recliner Superstore
February 17,
2026 by Karen Parrish in Business Strategy, Industry 
Denver Mattress Co. is thrilled to announce that Rest & Recline, a revolutionary new recliner superstore, is now open and welcoming customers at 4722 E Washington Ave., located right next door to the Denver Mattress store.
"We've spent decades perfecting how you sleep, and now we're perfecting how you sit," said Joe Sparks, General Manager of Denver Mattress and Rest & Recline. "Rest & Recline is the natural evolution of our commitment to comfort. Our team has applied the same custom-fitting philosophy that revolutionized mattress shopping to finding the perfect recliner, lift chair, or massage chair for every customer."
The new Rest & Recline superstore features an extensive selection of seating options stacked to the rafters, including recliners, power lift chairs, Zero Gravity recliners, massage chairs, and immersive sound seating. With hundreds of options on display, customers can compare side-by-side to find their perfect fit—not just "good enough."
The same knowledgeable Denver Mattress staff who help customers find the right mattress will now guide shoppers through a comprehensive comfort-fitting process for recliners and specialty seating, including seat height, seat depth, lumbar support, neck support, and the optimal recline position.
Rest & Recline is open Monday through Saturday from 10:00 a.m. to 8:00 p.m., and on Sundays from 12:00 p.m. to 6:00 p.m., matching the hours of the adjacent Denver Mattress location.