Armen Living Purchases Building in High Point for Permanent Home in NC

February 16, 2026  by Karen Parrish in Business Strategy, Industry   

“We are excited to announce we have found a new permanent home in the heart of North Carolina’s furniture capital! This property will see to the future growth of our two companies with exponential opportunities to expand our customer base, with year-round southern hospitality.” Kevin Kevonian, owner, president, and CEO, of Armen Living and Uwharrie Outdoor Living shared.

Kevonian continued, “As we look to the future for this legacy outdoor living brand, we felt that a new name that pays homage to its roots, while also encapsulating the outdoor lifestyle of its products, is the perfect way to carry us forward. The rebrand of Uwharrie Outdoor Living began with the launch of its new logo, and a new website in order to welcome our new customers from Winter Markets, and to be ready for a brand new reveal at Spring High Point Market.” 

Armen Living and Uwharrie Outdoor Living invite trade customers and attendees of High Point Market (April 25-29), to come experience their new location at 417 Wrenn Street, in High Point to explore the full category of new arrivals including bar, dining, living, and occasional designs alongside 100’s of new outdoor products and to discover the beauty of Uwharrie Outdoor Living. 

Armen Living’s new 12,000 sq-ft property is on nearly an acre of land, features two attached buildings, and is a short walk from the main building’s transportation terminal, and is adjacent to a local restaurant Oscar’s, and is next to trade brands Lucas Home and Diamond Sofa. 

The building took the first steps in beginning its plans for a complete remodel in order to be ready for the spring market. Phase one will begin by modernizing the larger 7,000 sq-ft street-facing building, by updating the interior, adding new lighting, and updating the building’s brick exterior.

The remodel of this building will start after the spring market to modernize the interior, update the lighting and make it available for rent to a new tenant. The second phase will also upgrade the exterior of the larger street facing building by installing a complete set of floor to ceiling windows for a bright modern feel and gallery style look. The second phase will conclude with new paint, signage and a rooftop billboard to advertise both brands.

“This is an exciting time for both our companies. Showcasing Uwharrie’s beautiful benchmade outdoor furniture for the first time alongside Armen Living’s new arrivals, was a great feeling. Connecting with retail buyers, specialty outdoor dealers, hospitality purveyors, and interior designers from across the country, and hearing feedback from our existing customers that Uwharrie’s collection is the perfect accompaniment alongside Armen Living’s award-winning furniture, only solidifies our position and decision to present our two iconic brands in one location going forward. We can’t wait to see each business grow, and to debut new and exciting collections coming soon.” Holly Lightfoot, director of product development for Armen Living and Uwharrie Outdoor Living commented.

“We are thrilled to share exciting news about our new property and how we are envisioning our future. Our new location is excellent and offers a prime location with visibility near the main buildings and we encourage our dealers to come visit our new showroom.” National Sales Manager, Reb Nicholson commented, “As our renovations get underway, we are preparing to make a big splash, and we will be fully operational in time for the spring market. We look forward to offering our customers and market attendees tours of our new home in High Point and to hosting exciting events.”

Early access by appointment at the Spring Market starts on April 20 - 24, from 8am - 6pm followed by walk-in access April 25-29 from 8am - 6pm. To book a market appointment, reach out to National Sales Manager, Reb Nicholson, by phone; (336) 688-7918  or email; Reb@armenliving.com.