Avocado Green Mattress Named Top Pick on Wirecutter’s Best List

February 15, 2026  by Karen Parrish in Business Strategy, Industry   

After extensive hands-on testing, Wirecutter editors and testers named Avocado a “clear favorite,” noting that “our testers voted for the Avocado more than any other mattress.” The editorial team highlighted Avocado’s latex hybrid construction as a standout for sleepers seeking a mattress that stays cool, feels comfortable across sleep positions, and holds up over time.

“A crowd-pleasing latex hybrid… a clear favorite,” Wirecutter wrote, emphasizing Avocado’s balance of cooling, support, and long-term durability.

Why Wirecutter Chose Avocado for 2026

Wirecutter’s annual Best Latex Mattresses guide evaluates mattresses based on real-world sleep performance, durability, and long-term comfort. Avocado stood out in the 2026 rankings for several key reasons:

- Naturally cool sleep — Responsive latex and breathable organic materials promote airflow and reduce heat retention

- Lasting comfort and support — A durable latex hybrid design engineered to maintain feel and performance over years of use

- Crowd-pleasing comfort — A balanced, supportive feel that appealed to more testers than any other mattress in the category

- Eco-conscious construction — Certified organic materials and rigorous third-party safety standards are uncommon in the mattress industry

“Latex is one of the most durable and naturally cooling sleep materials available,” said Mark Abrials, Chief Marketing & Sustainability Officer at Avocado Green Mattress.

“Wirecutter’s 2026 recognition reinforces why our latex hybrid mattress continues to resonate with both testers and customers — it delivers comfort that lasts, stays cool through the night, and is made to the highest standards for health and sustainability.”

The Avocado Green Mattress is available direct-to-consumer online, in Avocado retail stores nationwide, and through select, reputable retail partners across the United States. Customers can visit avocadogreenmattress.com/stores to find a nearby showroom or authorized retailer using Avocado’s Store Finder.

This recognition provides momentum for Avocado’s direct-to-consumer business and reinforces strong consumer demand for retailers seeking to expand their premium latex mattress assortment with a trusted, high-performing brand.

Wirecutter’s Best Latex Mattresses of 2026 Top Pick designation provides retailers with powerful third-party validation, including:

National editorial endorsement from The New York Times Wirecutter

Strong consumer trust driven by transparency and third-party certifications

Proven demand for latex mattresses that deliver cooling, comfort, and durability

As consumers increasingly prioritize performance, longevity, and material integrity, Avocado continues to stand out as a compelling brand for both shoppers and retail partners.