Sunbrella Shows Off at the Miami International Boat Show

February 15, 2026  by Karen Parrish in Business Strategy, Industry   

Designed as a sun-soaked retreat, the Sunbrella Sun Deck blended comfort, durability, and elevated design, creating an inviting, playful setting for relaxation, connection, and fun. The activation offered marine professionals, designers, manufacturers, and boating enthusiasts an immersive look at how Sunbrella’s specialty fabrics, including the newly expanded Horizon® Marine Vinyl Collection, perform across marine and outdoor environments without compromising aesthetics.

At the center of the space, guests relaxes on with seating from Tuuci, a leading manufacturer that partners with Sunbrella. The lounge showed off the worry-free comfort Sunbrella brings to marine, residential and commercial settings, demonstrating how its performance fabrics deliver durability without sacrificing design.

The Sunbrella Sun Deck programming included ice cream with live demonstrations of Sunbrella Cleaning Products that prove how easy it is to tackle spills and everyday messes. There were product displays with the latest launches, including Horizon® Marine Vinyl and Sunbrella Signature Indoor/Outdoor Throws.

Visitors played games like cornhole and enjoyed comfortable lounge seating that created an inviting environment connection and conversation.

“The Sunbrella Sun Deck invites visitors to experience the world of Sunbrella,” said Suzie Roberts, vice president, Global Sunbrella Business. “Sunbrella fabrics are built to foster comfort and connection in the most demanding environments, and the Sun Deck (gave) people a chance to discover that confidence firsthand.”

Visit the Sunbrella website to view their latest launches.