Daily News
From Home Furnishing Business
Lovesac Company Launch Hotline to Help End “(SIT)UATIONSHIP”
February 12,
2026 by Karen Parrish in Business Strategy, Industry 
This Valentine's Day, The Lovesac Company (Nasdaq: LOVE) and Summer House star Amanda Batula are teaming up to tackle a relationship problem most people don't talk about: settling for furniture that doesn't serve them. In "[SIT]UATIONSHIP," a new campaign from Lovesac, Batula playfully calls on people to end their [SIT]UATIONSHIPS with couches that simply aren't serving them anymore, in favor of a relationship that actually goes the distance—a Lovesac couch that's built to last, designed to evolve, and here for life.
A play on today's dating culture, in which half of Americans ages 18-34 have found themselves in a "situationship" (Source: YouGov, January 2024), the campaign flips the script on the term, underscoring that people likewise stick it out with their couches, not because they love them, but because it's easy and "good enough."
"As I step into this new chapter and start designing my new space, I'm being really intentional about everything I bring into it," said Batula. "I'm done settling for things that are just 'good enough,' whether that's furniture or anything else in life. I want pieces that feel high-quality, comfortable, and built to last, and that's exactly what I found with Lovesac. If you're still in a [SIT]UATIONSHIP with your old couch, consider this your sign to finally upgrade."
As part of the campaign, Amanda and Lovesac are launching the Lovesac [SIT]UATIONSHIP Hotline, inviting people to call and share their own couch [SIT]UATIONSHIP stories for a chance to win a new Lovesac couch. From Feb 12 - 22, callers can dial 1-866-SOFA-SZN and leave a message for Batula.
"Too many people settle for a couch that's just 'good enough,' and over time breaks down further. At Lovesac, we obsess over the details from comfort to construction, so customers don't have to compromise," said Shawn Nelson, Founder and Chief Executive Officer, Lovesac. "Our couches are designed for life, built to evolve with you, and made to deliver real comfort for decades. Once you experience comfy, durable, Lovesac-level quality, there's no reason to settle for a [SIT]UATIONSHIP with your old couch."
For full terms and conditions of the Lovesac [SIT]UATIONSHIP Hotline, please visit https://www.lovesac.com/giveaway-terms-and-conditions.