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From Home Furnishing Business
National Mattress Introduces 365-Day Trial with Full Refund Guarantee
February 10,
2026 by Karen Parrish in Business Strategy, Industry 
For the past decade, direct-to-consumer mattress brands like Endy, Douglas, and Casper built their business on a compelling promise: try our mattress risk-free and send it back if you don't love it. But there was always a catch consumers rarely questioned - they had to commit to a single brand, sight unseen, with no way to compare products in person.
National Mattress is calling that model into question. The company has launched a 365-Night Sleep Trial with Full Refund Guarantee - becoming the first multi-brand mattress retailer in Canada to offer a full-year, full-refund trial across its entire inventory of over 200 mattress models from 14+ brands. That's triple the typical 100-night DTC trial period, with something online-only brands structurally cannot offer: the ability to walk into a showroom, test dozens of options from Sealy, Serta, Beautyrest, Tempur-Pedic, Stearns & Foster, and more - and still take a full year to decide.
The company is also issuing an open invitation: walk into any National Mattress showroom and compare any mattress-in-a-box product against equivalent price-tier mattresses from established manufacturers.
"We're asking Canadians to do something simple before they buy their next mattress: come in and compare," said Rafal Kieliszek, founder and CEO of National Mattress. "Lie down on a mattress-in-a-box brand, then lie down on a Beautyrest or Tempur-Pedic at the same price point. We believe the difference speaks for itself. These online brands don't exist in showrooms where you can test them beside the competition. There's a reason for that."
National Mattress's confidence stems from its fundamentals. The company's return rate sits at approximately 5% - a fraction of the 20-25% return rates common among online-only mattress brands. Without the need to spend heavily on influencer partnerships, affiliate commissions, and the high cost of acquiring customers without a physical storefront, National Mattress invests where it matters most - in the quality of the products on its showroom floor.
"A 365-night trial sounds bold until you understand the math," said Kieliszek. "We don't need a generous trial period to absorb high return rates like online brands do. We're offering it because we're that confident, you'll keep the mattress. The trial period was their biggest marketing tool. We just turned it into proof that our model works better."
Key Details
365 Nights to try any mattress - triple the industry-standard DTC trial
366 Full refund - complete money back, not store credit, no restocking fees
367 Free pickup - retrieval arranged at no cost
368 Every brand included - valid across 14+ brands, 200+ mattress models, online and in all showrooms
Full details: nationalmattress.ca/365-night-sleep-trial