Daily News
From Home Furnishing Business
Ernesta Opens Showroom in Dallas at Preston Royal Center
February 8,
2026 by Karen Parrish in Business Strategy, Industry 
Ernesta, the home design brand redefining the rug-buying experience with designer-quality, custom-sized rugs, has expanded its retail footprint with the opening of a new showroom in Dallas at Preston Royal shopping center. The 1,256-square-foot space reflects Ernesta's commitment to serving both consumers and trade professionals in one of the country's most influential design hubs.
Ernesta Dallas offers a hands-on environment where visitors can explore a wide range of wool, natural fiber, and performance rugs while receiving tailored guidance from Ernesta's team. Designed as a practical resource for the design community, the showroom features a spacious lounge for one-on-one consultations. Designers and clients can review samples together and explore customization options, including stair runners, corner shapes, fireplace cutouts, and more.
"We've seen a growing customer base in the Dallas metro area, driven by a deep appreciation for craftsmanship and highly customizable, high-quality home furnishings," said Jennifer Parker, Chief Sales Officer at Ernesta. "Opening a showroom in Dallas allows us to work more closely with the local design community and offer hands-on support around quality and customization."
Founded in 2022, Ernesta has quickly emerged as a category leader, offering designer-quality, custom rugs down to the inch in as little as two weeks. The North Dallas showroom is part of Ernesta's growing brick-and-mortar presence, reflecting a thoughtful approach to expansion centered on service and design expertise.
Ernesta Dallas is located at 6025 Royal Lane, Suite 330, and is now open Monday - Saturday from 10 a.m. to 6 p.m. and on Sundays from 11 a.m. to 5 p.m. For more information about Ernesta Dallas and its offerings, visit ernestarugs.com/locations/dallas.