Daily News
From Home Furnishing Business
Affirm Announces Expansion of Partnership with Wayfair
February 8,
2026 by Karen Parrish in Business Strategy, Industry 
Affirm announced the expansion of its partnership with Wayfair, bringing its honest financial products to shoppers in the UK and Canada.
Whether shopping for a new dining table or the perfect sofa, approved shoppers in the UK and Canada can now split their purchases with Affirm.
The experience is straightforward: customers receive a quick, real-time approval decision and can choose the payment plan that fits their needs. Affirm never charges late fees or hidden fees, and there is no compounding interest. Customers only pay what they agree to.
The announcement builds on the companies’ recently expanded partnership, which brought Affirm to Wayfair’s online and in-store checkouts across the US last October.
"Home is deeply personal, and we want every part of the shopping experience — including how customers pay — to reflect that," said Curtis Crawford, head of fintech and loyalty at Wayfair. "Since first partnering with Affirm nearly a decade ago, we've seen how much our customers value having flexible, transparent payment options. Expanding Affirm to the UK and Canada means more shoppers can invest in their homes in a way that works for them, with no hidden fees or surprises."
"When people are shopping for their homes, they want to focus on finding the right piece for their space — and not worry about fine print or surprise fees that come with it," said Wayne Pommen, Chief Revenue Officer at Affirm. "We're proud to expand on our years of successful partnership with Wayfair, delivering the same peace of mind to even more consumers in the UK and Canada."