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From Home Furnishing Business
JUSTRUG Announces Major Evolution in Global Supply Chain
February 4,
2026 by Karen Parrish in Business Strategy, Industry 
Historically, ordering a custom-sized rug meant waiting 4 to 8 weeks for specialized production. JUSTRUG has disrupted this model by digitizing its entire weaving process at its state-of-the-art production facility in Turkey, a country world-renowned for its textile heritage.
JUSTRUG achieves 4-day global delivery for custom washable rugs via new AI-driven Agile Manufacturing.
Through this new logistical framework, a customer in the United States can configure a precise 2'4" x 12' runner, and the order is instantly queued for weaving. Despite being Made-to-Order in Turkey, the integrated logistics network allows the finished product to arrive at a US customer's doorstep in as little as 4 days—faster than many domestic ground shipments.
Seamless All-Inclusive" Delivery Experience
"Our US customers don't need to worry about borders, customs, or international complexities," said Serhat Akkaya, Head of Operations at JUSTRUG. "We have engineered a 'Zero-Friction' delivery pipeline. When a customer in California clicks 'buy,' the manufacturing, international air freight, and final mile delivery are instantly synchronized. The price they see is the final price. We handle all logistics and importation processes in the background, so the experience feels exactly like ordering from a local warehouse, but with the premium quality of Turkish craftsmanship."
Technological Edge: The Integrated One-Piece Design
While the washable rug market has seen various iterations, JUSTRUG focuses purely on a streamlined user experience. The company's new collection features premium cotton washable rugs that prioritize ease of use and durability.
Key Technical Advantages:
— One-Piece Integrated Construction: JUSTRUG products are engineered as a single, cohesive unit. The non-slip backing is fused directly to the woven cotton-blend surface. This eliminates the need for assembly and ensures the rug lays flat immediately.
—Premium Cotton-Blend: Unlike fully synthetic alternatives, JUSTRUG's proprietary weave utilizes a high percentage of cotton. This provides a softer, natural texture that mimics traditional wool rugs while maintaining machine-washable practicality.
— Built for Real Homes: The rugs are specifically tested for high-traffic households with pets and children, engineered to withstand frequent machine washing without losing their non-slip properties or color vibrancy.
Adapting to Modern Architecture Globally
This operational flexibility positions JUSTRUG as the primary solution for modern residential architecture worldwide. Open-floor plans and unique hallway dimensions often render standard rug sizes obsolete.
With a digital library of over 1,000 designs—ranging from trending checkered patterns to classic vintage motifs—consumers globally can now adapt any design to their exact spatial requirements without compromising on speed or style.