Winter Las Vegas Market Wraps, Delivering Engaging Impact

February 3, 2026  by Karen Parrish in Business Strategy, Industry   

Increased New Buyer Engagement

Las Vegas Market attracted a dynamic mix of new and returning buyers from across the U.S. and around the globe, with notable growth in first-time attendees and buyers new to Las Vegas Market. Exhibitors reported a major increase in new account activity compared to last year, underscoring the market’s strength as a driver of fresh business. Buyer attendance continued to expand across key segments. Across categories, exhibitors shared overwhelmingly positive feedback, citing strong sales, high-quality traffic and the formation of many new business relationships.

“This was the best show we’ve ever had—especially for our first market. We opened 192 new accounts, and the show performed 30% better for us than High Point Market, which says a lot given how busy we are there. We also welcomed more than 30 customers from Mexico and South America, opening the door to significant new business.”- Raj Bedi, President at Matrix Furniture Group.

Exhibitor Feedback Reflects Market Momentum and Energy

Exhibitors from across the show floor praised the atmosphere at the market, crediting the refreshed branding and market layout while driving a high level of buyer engagement. Anna Ursini, owner and artist at Sea and Soul Charts, explained, “I had a fantastic Las Vegas Market. You could feel the buzz right from setup—the new entrance and social hub created an energy that carried through the entire week. I connected with a tremendous number of new customers—about 90% new and 10% reorders—and the way the market was designed really amplified that momentum.”

Awards and Recognition

The Winter 2026 edition also featured an awards program recognizing excellence across the show floor. The Best Booth Awards honored exhibitors for their innovative designs, with winners including Granado NYC Inc. (Best of Show), The Montana Scene (Best Product Merchandising), Greentree Home Candle (Best Branding Display), Private Label Fragrance (Best Interactive Elements), American Design Club (Best Use of Color), and Ameico Inc. (Best Storytelling).

The People’s Choice Awards celebrated the standout products that captured buyers' attention, with winners including Hi-End Accents (Stella Faux Silk Velvet Double Box Stitch Quilt Set), Blomus (Koyoi Glassware), Arteriors (Montevido Credenza), Earth Grown KidDoughs (Pie Play Kit), and Matr Boomie (Mukhendu Picture Frames). These awards highlight the creativity and exceptional product presentations that helped make this year’s market a success.

Voices from the Market

Post-market feedback highlighted the success of both the refreshed experience and the outstanding business outcomes:

“For Theodore Alexander, the January Las Vegas Market was an excellent way to start in 2026. We were pleased to see that traffic was strong, even surpassing last year’s exceptional turnout. We met with many existing accounts, as well as a significant number of new potential customers, and we received overwhelmingly positive feedback on both the showroom and the continued direction of the Theodore Alexander brand. It was encouraging to see customers actively buying at Market, and we view that as an indication that there is a strong year ahead of us. The Las Vegas Design Center continues to be an integral part of our strategy, offering a unique opportunity to showcase our brand to new and existing West Coast design customers, both during Market and year-round.” - Ed Teplitz, President, Theodore Alexander.

“This was our first market here in our own brand showroom, and it’s been fantastic. Buyers have been enthusiastic and highly engaged, coming from all over the U.S. to source new products. We’ve met a lot of new buyers and Las Vegas Market did a great job helping cross-promote us, so attendees knew we were new. Being able to connect with so many new customers has given us a strong platform to build relationships, foster reorders and grow our business moving forward.” - Kristin Sprague, National Sales & Marketing Director, Patchology.

Looking Ahead

With the success of Winter 2026, Las Vegas Market is set to continue its upward trajectory. The revamped market experience has set the tone for future events, offering even more opportunities for exhibitors to connect with buyers and showcase innovative products.

For more information about Las Vegas Market and to register for future events, visit LasVegasMarket.com.