Sunbrella Introduces Recent Launches & Designer Trade Program

February 3, 2026  by Karen Parrish in Business Strategy, Designer Weekly, Industry   

In the past quarter, there have been multiple introductions as they continue to develop their reach with new vinyl and upholsteries.

Horizon® Marine Vinyl Collection
Sunbrella expanded its Sunbrella® Horizon® marine vinyl collection with 14 new SKUs, including the new Tuscano leather-grain texture. The new colorways and textures first launched for OEMs last October are now available to fabricators and consumers.  The new texture and colors were showcased at the 2026 Marine Fabricators Conference in Savannah, GA.

Included are the new Tuscano, and new styles in existing textures:

Tuscano: A leather-grain texture available in two neutral leather-grain colorways, Cognac and Cedar. Like the entire Sunbrella Horizon lineup, the versatile Tuscano texture can be used for a variety of marine applications, including passenger seating, captain's chairs, and sun pads. Whether used for a larger application or a subtle accent, the texture elevates boat seating without compromising performance on the water. 

Capriccio: A lightly pebbled texture now available in Bordeaux, Biscuit, Sandstone, Putty, Fog, Hazy Blue, Harbor Mist, Indigo, Lagoon

Sorrento: One of the newest textures offering a dual-emboss multi-dimension woven effect is now available in Indigo

Textil: An elevated linen appearance now available in Storm and Black

Stock Upholstery Expansion

Sunbrella® upholstery fabrics bring together enduring designs with lasting performance to create inspired spaces that are made for living, inside the home or out. This year, Sunbrella will launch 22 new SKUs, including a wide array of solids in new colorways of beloved body cloths like Cast and Nuance, and the introduction of a new texture, Shelter.

Designer Trade Program

Additionally, Sunbrella launched its Designer Trade Program with a new team to support designers on the benefits and uses of Sunbrella. Sunbrella Designer Trade members get exclusive access to a breadth of materials and complimentary memo samples, plus special pricing on fabrics and finished products.

"I’m excited to step into this role and continue to grow the Sunbrella network within the design community by building programs tailored to their specific needs, supported by a trade team that understands their process firsthand,” says Sarah Dooley, senior director Design Trade Marketing & Sales at Sunbrella.

“From designer-ready benefits like exclusive pricing and complimentary samples, to access to education and exciting industry activations, our goal as a trade team is to connect with designers in meaningful ways and showcase how Sunbrella can be a part of their projects with trusted performance both indoor and out."

Designers can apply HERE.