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Bed Bath & Beyond, Inc. Announces Agreement to Acquire Tokens.com

February 2, 2026  by Karen Parrish in Business Strategy, Industry   

Bed Bath & Beyond currently maintains strategic investments and ownership interests in digital asset and blockchain businesses, including tZERO and GrainChain, held both directly and through its Medici portfolio. Tokens.com will be wholly owned by Bed Bath & Beyond and will benefit from Bed Bath & Beyond’s deep experience and history in the advancement of tokenized assets as an early investor and proponent of blockchain technology. The platform will be supported by shared expertise, regulatory experience, and proven infrastructure services across Bed Bath & Beyond’s portfolio.

Tokens.com is being built as modern financial infrastructure that coalesces fragmented asset classes and financing needs to create a new user experience and unlock liquidity trapped in asset silos. Placing an asset or security on blockchain technology does not change its legal or economic nature. Securities remain securities, ownership rights remain intact, and existing regulatory frameworks continue to apply. Tokenization is treated as infrastructure, not a new asset class.

The platform is designed to give customers a clear, consolidated view of their assets and interests, including ownership structure, estimated value ranges, existing obligations, and available liquidity options. Tokens.com is intended to help asset owners understand what they own and the regulated pathways available to access or deploy that value.

Tokens.com is expected to support issuer-led tokenization of qualifying public and private securities and tokenized real-world assets, alongside asset-backed financing solutions, including home purchases, refinancing, and home equity solutions. The platform will also allow access to a range of cryptocurrencies as a funding vector and investable asset and, over time, other tokenized and traditional assets.

The platform will use the regulatory and operational infrastructure and platform services provided by tZERO to support capital markets, tokenization, custody, and trading, forming an integrated stack for compliant liquidity. In addition, the platform will leverage the strength and innovation of partners including Figure Technologies and Figure Markets to access mortgages, home equity lines of credit, renovation loans, home makeover loans, and other asset-backed lending and capital solutions.

For customers who access liquidity through the platform, Tokens.com is expected to provide flexibility in how funds can be delivered and how investing and other financing needs can be addressed in a true multi-asset ecosystem utilizing cash and cryptocurrencies, including stablecoins such as YLDS, the yield-bearing stablecoin offered by Figure.

Tokenization, custody, and trading capabilities on the platform will be supported by tZERO’s market-leading broker-dealer-led end-to-end infrastructure, reinforcing tokenization as financial plumbing designed to create clear, regulated liquidity pathways.

“Our strategy brings together partners like Figure Technologies and Figure Markets, the infrastructure of tZERO, and the operating and AI integration capabilities provided by ShyftLabs,” said Marcus Lemonis, executive chairman and CEO of Bed Bath & Beyond. “Providing responsible, compliant liquidity pathways for homeowners and real-world asset holders is our strategy and long-term vision.”

Tokens.com is expected to be designed with an embedded AI layer that will support asset analysis and eligibility assessment, and certain decision orchestration actions across the platform. This intelligence layer is intended to improve transparency, reduce friction, and support informed decision-making while keeping all execution, approvals, and transactions within regulated frameworks and partner systems.

“tZERO is thrilled to use its tokenization, issuance, trading, and custody rails to provide critical infrastructure for Tokens.com,” said Alan Konevsky, CEO of tZERO. “Our regulated IaaS offering catalyzes projects like Tokens.com that are looking to quickly and frictionlessly enter the future of multi-asset and cross-border tokenized finance that fuses traditional and DeFi product and user experience.”

“With Figure’s market-leading tokenization technology and platform, Tokens.com can help unlock the trillions of U.S. home equity and crypto assets, bringing consumers liquidity and spending power. We are excited to partner with a visionary like Marcus to make that dream a reality,” added Michael Tannenbaum, CEO of Figure Technology Solutions, Inc.

“Building a platform like Tokens.com requires integrating regulated financial systems, capital markets infrastructure, and modern data architecture into a single operational stack,” said Shobhit Khandelwal, founder and CEO of ShyftLabs. “AI is used as augmented intelligence, functioning as a control layer that supports decisioning, risk management, and system efficiency, while keeping humans and regulated processes firmly in the loop, ensuring the platform operates as real financial infrastructure and can scale securely across assets, partners, and jurisdictions.”

Bed Bath & Beyond anticipates the Tokens.com platform becoming operational by July 1, 2026, subject to closing and customary conditions.