IKEA & Best Buy Serve as Co-Primary Sponsors for Spire Motorsports

February 2, 2026  by Karen Parrish in Business Strategy, Industry   

In 2025, Best Buy and IKEA partnered to open their first‑ever “IKEA at Best Buy” planning and shopping experiences in select stores across Texas and Florida, combining the latest and greatest major appliances from Best Buy with IKEA’s well‑designed, functional and affordable home furnishings. As both brands continue to build momentum through their partnership, they are excited to come together again in a new way alongside Spire Motorsports.

Hocevar is a five-time CRAFTSMAN Truck Series race winner and the 2024 NASCAR Cup Series Rookie of the Year. The Portage, Mich., native earned his most recent  CRAFTSMAN Truck Series checkered flag in last May’s Heart of America 200 at Kansas Speedway.

In 2025, he tallied one pole position, two top five and nine top 10 finishes, including runners-up finishes at Atlanta Motor Speedway and Nashville (Tenn.) Superspeedway during his sophomore season on NASCAR’s senior circuit.

“Ultimately, it's super cool to represent two major brands that I'm familiar with and have strong connections to the NASCAR fan base,” said Hocevar. “My first time ever building furniture was an IKEA set, and I obviously play a lot of video games and get my electronics from Best Buy. To have both of them connected and riding with me on the No. 77 Silverado at Daytona is really special. I’ve enjoyed watching the Spire Motorsports trucks there the last two years, and I’m excited to be part of it now."

Hocevar’s impressive and rapid development at the sport’s highest level, positions him as an ideal ambassador for both brands with a keen eye toward IKEA and Best Buy’s focus on innovation, performance and long-term fan engagement.

Hocevar has logged 81 career CRAFTSMAN Truck Series starts including one pole, 22 top five and 32 top 10s. On the NASCAR Cup Series side of the ledger, he’s also notched 81 starts where he’s recorded one pole, three top five and 15 top 10 finishes.

This partnership offers another opportunity for Best Buy and IKEA to spotlight their growing relationship as they engage with NASCAR fans on one of the sport’s biggest stages.

The Fresh From Florida 250 from Daytona International Speedway will be televised live on FS1 Friday, February 13, beginning at 7:30 p.m. Eastern Daylight Time. The first of 25 on the 2026 NASCAR CRAFTSMAN Truck Series calendar will also be broadcast live on the NASCAR Racing Network and SiriusXM NASCAR Radio, Channel 90.