Daily News
From Home Furnishing Business
West Elm Collaborates with Pink Chicken for Kids’ Spaces
February 2,
2026 by Karen Parrish in Business Strategy, Industry 
Global design company, West Elm, a portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, today announced the launch of a new collaboration with Pink Chicken, the beloved children’s clothing brand known for its joyful prints and timeless charm.
Pink Chicken for West Elm Kids reimagines Pink Chicken’s signature prints for kids’ spaces. Designed for the spring season and Easter holiday, the collection features kid and baby-friendly pieces such as floral quilts and sheet sets, bunny-shaped pillows, woven Easter baskets with printed liners, playful garlands, tabletop décor, nursery must-haves including crib sheets, swaddles, and stuffed animals. Each piece is designed to bring a sense of warmth and whimsy to the home.
“Through this partnership, we were able to bring Pink Chicken’s patterns to life in designs that feel elevated yet approachable,” said Day Kornbluth, President of West Elm. “The collection captures the optimism of spring and celebrates the little moments that make childhood unforgettable.”
“We are absolutely thrilled to be collaborating with West Elm!” said Stacey Fraser, Founder and CEO of Pink Chicken. “This partnership feels like a natural extension of the Pink Chicken world, allowing us to bring our signature sunny prints and nostalgic joy into the home space. West Elm shares our commitment to quality, style, and creating environments that feel both chic and comfortable for the modern family. I can't wait for our customers to experience the collection and add a little Pink Chicken sunshine to their rooms!"
Key items from the collection include the Woven Easter Basket ($79), the Tablecloth ($79), the Plush Bunny ($69), the Bunnies Ornaments ($24), and the Spring Floral Sheet Set ($22-$69).
To learn more about the collection, please visit www.westelm.com/pinkchicken. Pink Chicken + West Elm Kids will also be available for purchase in Canada, at westelm.ca/pinkchicken.
Customers are also invited to join the conversation about the collaboration on social media with @westelmkids and @pinkchickenny.
Photo: Pink Chicken for West Elm Kids (Photo: West Elm)