Daily News
From Home Furnishing Business
Ashley Showroom Celebrates Grand Opening in Augustine, FL by 1915 South
January 28,
2026 by Karen Parrish in Business Strategy, Industry 
Last month, 1915 South proudly unveiled its newest Ashley showroom with a Grand Opening and Ribbon-Cutting ceremony. The 21,000 sq. ft. facility, located at 1762 Tree Blvd, St. Augustine, FL, marks a significant addition to the local community. Distinguished guests including representatives from the St. Johns Community Chamber of Commerce joined 1915 South employees in celebrating this milestone.
This is the 30th Ashley retail location that 1915 South owns in the surrounding region and is the 45th Ashley store to open in the state of Florida. The St. Augustine store will employ approximately ten people.
“Reaching 30 stores is an incredible milestone for our team,” said Russell Turner, CEO and Owner, 1915 South. “We’re happy to expand in the Jacksonville market and begin serving the St. Augustine community.”
The new store showcases Ashley’s innovative 7.0 store concept, featuring a simplified, bright and open floor plan to enhance the shopping experience. Customers can explore complete lifestyle vignettes with detailed lighting, rugs, and wall art. Product offerings include bedroom, dining room, upholstery, leather, occasional tables, home office, youth bedroom, recliners, mattresses and accessories. Customers can also experience Ashley’s new mattress gallery featuring Ashley Sleep®, Nectar, and Tempur-Pedic® mattresses.
The new store’s hours are Monday through Saturday 10:00 a.m. – 8:00 p.m. and Sunday 11:00 a.m. – 6:00 p.m. Follow Ashley St. Augustine on Facebook and 1915 South on LinkedIn to stay up to date with promotions and events.