Daily News
From Home Furnishing Business
HPMA Announces Discount Codes with Market Registration
January 27,
2026 by Karen Parrish in Business Strategy, Designer Weekly, Industry 
The High Point Market Authority (HPMA) kicks off online registration for Spring Market (April 25–29), in sync with its custom travel concierge service offering special discount codes for hotels and flights to registered Market attendees.
“The travel team at High Point Market is really underrated as far as finding lodging and flights,” says Atlanta-based interior designer Amber Guyton, who, prior to being named a 2026 High Point Market Style Spotter, has been a regular attendee. “It’s a business expense you budget for, but when there’s a better deal using the concierge service, that’s amazing.”
Sponsored by HPMA, travel support is complimentary when booking airline reservations with hotel accommodations for three nights or more. For shorter stays, a nominal fee is applied. The concierge additionally organizes free transportation to and from the state’s major airports, and it can even offer recommendations for area restaurants and businesses.
“High Point Market guests save time and get the best deals when our travel experts do the legwork for them,” says Tammy Covington, HPMA president and CEO.
U.S. and international buyers—including furnishings retailers and interior designers—are invited to register at no charge on the High Point Market website before reaching out to the Market Concierge directly.
If further assistance is needed to register, guests may call (336) 869-1000 during normal business hours (EST) or email registration@highpointmarket.org. New and returning buyers may ask for help downloading the official High Point Market App, locating educational event details on the website, or signing up for guided showroom tours.
“The first time for anything can come with questions so our Market Advisors are trained to have the answers," adds Covington. “Guests who register early will also receive information and tips by email to help them prepare.”
Online registration remains open until 6 p.m. ET on April 22. After this date, guests will be directed to register and collect passes onsite at High Point Market for a $30 processing fee. Attendees such as suppliers and other service providers who register either online or onsite with an industry designation will be charged $55 per pass.
All guests—including press, exhibitor personnel, and students—who register prior to April 10 (or March 27 for international attendees) will receive their Market pass by mail.
A qualifying Market pass is required to enter buildings and showrooms across the 13-block Market District.