Daily News
From Home Furnishing Business
Sinomax USA Enters Adjustable Base Category
January 25,
2026 by Karen Parrish in Business Strategy, Industry 
Sinomax® USA, a vertically integrated leader in sleep solutions, is officially entering the adjustable base category with the debut of its new 5-Level Adjustable Base Program. This carefully curated lineup is designed to support retailers with better trade-up opportunities, stronger feature-to-price differentiation, and a premium flagship model built for today’s luxury consumer.
This launch represents a major expansion for Sinomax USA into a category with strong momentum and growing consumer demand. Known historically for its deep sleep expertise and global manufacturing capabilities, Sinomax USA has invested intentionally in building this program the right way. To this end, they have brought in experienced adjustable base veterans across manufacturing, engineering, marketing, and customer service sectors to ensure the collection is expertly developed, confidently supported, and ready for long-term growth.
Most importantly: these adjustable bases are produced in Sinomax USA’s own factory, strengthening quality control, consistency, and speed-to-market while reinforcing the company’s commitment to performance, reliability and vertical integration.
Eric Rhea, head of business development, said, “This deepens our commitment to vertical integration across all sleep categories. It’s rare to find a manufacturing partner with expertise and product breadth of mattresses, pillows and adjustable bases, and we’re proud to offer that for our customers.”
Sinomax USA’s adjustable base lineup is built around the features customers are actively shopping for today:
Relief: snoring, back pain, reflux, circulation support
Convenience: wireless remotes, presets, USB charging, under-bed lighting
Smart Features: app control, automation, sleep aid tools, and insight-driven comfort
The program spans five key tiers, from the simple Essential model with head adjustability only, to the Luxury Elite model that boasts features like sonic massage, adjustable lumbar support, and zero clearance. This comprehensive, yet targeted assortment empowers retailers to serve opening price points through premium smart sleep upgrades with one cohesive program.
“At Sinomax USA, we don’t enter a category halfway,” said Frank Chen, CEO. “We built a structured, retail-ready program supported by proven experts and produced with factory-level control. It’s a lineup designed to deliver meaningful comfort, competitive innovation, and confident growth.”
Sinomax USA invites retailers and partners to experience the 5-Level Adjustable Base Program in person at Las Vegas World Market Center. Their new showroom is located at B-1345. To schedule an appointment, please reach out to your Sinomax USA sales representative, or email: eventinfo@sinomax-usa.com.