Daily News
From Home Furnishing Business
Diamond Mattress Debuts Line-Up at Winter Las Vegas Market
January 19,
2026 by Karen Parrish in Business Strategy, Industry 
Diamond Mattress will debut a robust lineup of new and expanded collections at the Winter Las Vegas Market, January 25–28, in B-975, anchored by its newly re-merchandised Technogel® and Cloudtech collections, now available to retailers nationwide following record-breaking regional performance.
The expanded Technogel program features a comprehensive assortment of all-foam and hybrid models engineered for advanced cooling, pressure relief and adaptive support, with retail price points ranging from $2,499 to $5,399 in queen and 65-point margins or better. The refreshed Cloudtech lineup builds on the strong performance of the original program and includes both all-foam and hybrid designs, offering updated aesthetics, enhanced comfort stories and retail-ready merchandising designed to drive sales floor productivity as the collections roll out nationally.
Complementing the Technogel expansion is the debut of Diamond’s Liberty and Justice mattresses, created to commemorate 250 years of American independence. Four hybrid models include two flat-pack and two boxed bed options, balancing modern comfort with durable construction while reflecting Diamond’s longstanding commitment to American manufacturing and craftsmanship.
Also launching this winter is an expansion of Diamond’s Generations collection, with the introduction of non-tufted models designed to broaden the program’s retail flexibility. Generations is an heirloom-quality lineup defined by timeless styling and elevated construction, incorporating premium materials such as latex, wool, more than 2,000 coils and micro-coils, a Tencel® fabric cover, and artisan finishes. The new models are available in flat-pack and boxed bed options, providing retailers with multiple merchandising and logistics solutions.
“Generations represents both our family’s legacy and the deep expertise of the Diamond team,” said Shaun Pennington, CEO of Diamond Mattress. “Our long-tenured employees carefully selected every component, drawing on decades of hands-on experience to craft a luxury mattress that reflects who we are as a company and how we’ve evolved to support today’s retailers.”
Retailers can experience Diamond Mattress’ full slate of winter market introductions—including Technogel, Americana and Generations—during the Las Vegas Market, January 25–28, in showroom B-975 at the World Market Center.