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From Home Furnishing Business

HomesToLife Ltd. Announces Investment in Next-Gen Products

HomesToLife Ltd., a Singapore-based home furniture company with sales across Asia-Pacific, Europe and North America, announced a US$1 million investment for a 10% fully diluted stake in Zeica Labs Pte. Ltd.

The Investment will be made through HTL Marketing Pte. Ltd., a wholly owned subsidiary of HomesToLife.

Zeica Labs is a newly formed Singapore technology company that owns the spatial-audio intellectual property and engineering capabilities behind Super X-Fi, a patented audio technology that delivers immersive, personalized sound experiences.

“This represents a strategically significant step in strengthening HomesToLife’s position as a technology-forward furniture company. Singapore will serve as the testbed for this technology, before potential expansion into other key markets. Singapore provides an ideal environment to pilot and refine these technologies before scaling them internationally,” said Ms. Phua Mei Ming, Chief Executive Officer of HomesToLife.

Under the collaboration, HomesToLife plans to have Zeica Labs serve as its innovation and technology development partner, working closely with HomesToLife to integrate patented spatial-audio technology into selected upcoming furniture collections. HomesToLife intends to have this support HomesToLife’s broader strategy to develop differentiated, next-generation smart home products.



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