Daily News
From Home Furnishing Business
Regency International Opens First Ashley Store in Montenegro
January 15,
2026 by Karen Parrish in Business Strategy, Industry 
Last month, Regency International MNE d.o.o. Podgorica (Regency International) proudly unveiled its newest Ashley showroom with a Grand Opening and Ribbon-Cutting ceremony. The 35,500+ sq. ft. facility, located at Cetinjski put bb, Podgorica, Montenegro 81000, marks a significant addition to the local community. Distinguished guests, including esteemed business partners from Bosnia and Herzegovina, Montenegro and Serbia, joined Regency International employees in celebrating this milestone.
This is the first Ashley store in the country of Montenegro and will employ approximately 15 people. Regency International owns nine additional Ashley stores in the surrounding area. Ashley, the largest furniture store brand in North America and one of the world’s best-selling home furnishing brands, proudly serves over 70 countries across the world.
“Ashley is proud to bring our extensive collection of high-quality home furnishings to Montenegro,” stated Abdul Ayyad, CEO of Regency International. “Our new showroom offers a diverse range of stylish and affordable options to suit various tastes and needs. We are committed to delivering exceptional value to our customers, coupled with industry-leading customer service. Our team provides a level of care that goes beyond customer service, and we want to be your trusted partners in making your house feel like home.”
The new store showcases Ashley’s innovative 7.0 store concept, a well-defined layout, organizing the space and providing clear style distinction for simplified shopping. Customers can explore complete styles & looks with detailed lighting, rugs, and wall art. Product offerings include bedroom, dining room, upholstery, leather, occasional tables, home office, youth bedroom, recliners, mattresses and accessories. Customers can also experience Ashley’s new bedding gallery featuring Ashley Sleep® and Nectar mattresses.
The store’s hours are Monday through Saturday 9:00 a.m. – 9:00 p.m. Follow Ashley Montenegro on Facebook and Instagram to stay up to date with promotions and events.