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From Home Furnishing Business
DeLandis Introduces Innovative Sno-Tec Gel Mattress at Las Vegas Market
January 12,
2026 by Karen Parrish in Business Strategy, Industry 
DeLandis, a leading innovator in sleep and comfort solutions, will introduce its newest innovation, the next evolution of its Sno-Tec Gel Mattress, at the Winter Las Vegas Market. Engineered for faster heat dissipation and longer-lasting thermal balance, the new Sno-Tec Gel Hybrid is designed for cooler nights and targets consumers who tend to sleep hot, helping them stay cooler for longer. The new Gel Hybrid will be on display at the World Market Center, building B970.
“Cooling continues to be one of the most important drivers in the mattress category, but comfort can’t be compromised,” said Ming Liu, vice president of DeLandis. “With the advanced grid, we’ve extended our cooling platform and are offering multiple gel grid heights and construction options, giving our private label partners the ability to build a differentiated lineup that delivers consistent performance, outstanding value, and a compelling in-store story.”
At the surface of the mattress is an enhanced proprietary gel grid featuring a snowflake-inspired design to maximize airflow and heat dispersion. This advanced structure supports consistent cooling performance while maintaining the responsive comfort and support expected in a hybrid construction. Available in ½-inch, 1-inch, and 2-inch gel grid options, the design extends an already successful cooling story and allows private label partners to tailor comfort, performance, and price points to their specific retail strategies.
The Sno-Tech Gel Hybrid line is offered in a four-bed assortment, including: 14” Firm Foam, 14” Plush Hybrid, 16” Firm Foam, and 16” Plush Hybrid. The luxury assortment delivers an enhanced comfort story for today’s sleepers who want effective temperature regulation without sacrificing pressure relief or support. By pairing the advanced cooling grid with both foam and hybrid constructions, the collection provides retailers with flexible merchandising options while addressing consumer preferences.
Sno-Tec, part of the company’s Build Your Brand Bedding Studio product line, can be fully customized with thousands of covers and a wide range of tailored aesthetic details, including quilting patterns, panel configurations, waterfall finishes, and piping accents. These exclusive design options also allow margins of up to 65%, providing retailers with a significant advantage.