Daily News
From Home Furnishing Business
Paramount Sleep Introduces Qube Models at Las Vegas Market
January 11,
2026 by Karen Parrish in Business Strategy, Industry 
Qube™ will make its Las Vegas Market debut Jan 23–27, unveiling its full lineup of five mattress models and patented sleep technology in Building B, Space 612-21. The new brand will exhibit in partnership with luxury mattress manufacturer Paramount Sleep, marking a significant milestone as Qube prepares for a national retail rollout following a successful regional launch.
Currently in more than 100 retail stores, Qube entered the market less than a year ago, partnering with select retailers to refine its merchandising and selling story. With strong early response from both retailers and consumers, the brand is now positioned for national growth. To bolster its expansion strategy, Qube partnered with Paramount Sleep for East Coast manufacturing, leveraging the luxury mattress producer’s long-standing reputation for craftsmanship, performance, and retail execution.
At the heart of the Qube mattress is its patented 3D Qube component designed to move with the body. It gently responds where support is needed most, relieving pressure and helping the body settle into a more comfortable, balanced sleep position to minimize tossing and turning for a deeper, more restful sleep.
Built-in cooling features promote airflow and help prevent heat from building up through the night, keeping sleep comfortably cool and breathable. Qube adapts to every sleep position while minimizing motion transfer, so partners can sleep undisturbed. In performance testing, Qube stayed cooler and drier throughout the night compared to leading memory foam mattresses, helping sleepers wake up feeling refreshed.
“Qube’s differentiated technology and modern design resonate strongly with younger consumers — a demographic brick-and-mortar retailers are increasingly focused on attracting to fuel long-term business growth,” said John Larsen, CEO and co-founder of Qube.
Qube can be a game changer for retailers looking for a way to not be shopped against down the street, according to Scott Denton, president of Qube.
He added, “Not only do we have truly unique mattress innovation that solves every major sleep issue, but we offer margins that are superior to major competitors in addition to MAP protection and selective distribution.”
Qube will showcase the full breadth of its five-bed lineup in the 1,800-square-foot space alongside Paramount Sleep’s newly redesigned Nature’s Spa line, positioning next-generation sleep innovation comfortably and collaboratively with a 90-year-old brand known for handcrafted luxury sleep.
Richard Fleck, president of Paramount Sleep, said, “Innovation has always been part of Paramount’s DNA, and Qube is a natural extension of that philosophy. Their technology-driven approach aligns seamlessly with how we think about performance and product evolution, while also allowing us to expand strategically within the hybrid category.”
Qube and Paramount Sleep will be on display Jan 23–27 at Las Vegas Market, Building B, Space 612-21.