Daily News
From Home Furnishing Business
Armen Living Shares Market Plans and Introductions
January 8,
2026 by Karen Parrish in Business Strategy, Industry
Contemporary lifestyle brand Armen Living will present inspired outdoor bar, dining, living and more. in the AmericasMart Showroom, alongside select and best-selling pieces from Uwharrie Chair’s unique outdoor furniture collections that combine classic American styling with extraordinary comfort and character in their showroom, B1-6-A-2 Jan 12 – 19.
Central to Armen Living’s outdoor collections is a strong focus on beautiful textures and warm neutrals, with designs that express individuality with modern motifs reinterpreted through a contemporary lens.
Holly Lightfoot, Director of Product Development describes the collection, “Armen Living’s New Outdoor Arrivals, offer a variety of stunning collections in innovative weave materials with high-performance fabrics. With new trends that focus on soft, round shapes and cozy, plush materials paired with smooth faux leather textures and a playful, indulgent atmosphere. The overall aesthetics of the new outdoor arrivals embrace creativity, with a cheerful mood, inspired by organic shapes that are natural, modern, and influenced by mid-century modern elements.”
A notable addition to Armen Living’s outdoor collection is the new Ember lounge and dining collection and the expansion of their best-selling collections, including Breeze, Driftbay, Pavilion, and Kobalt. Their new Outdoor Accent Tables, will also be featured in their Atlanta Market showroom B1-7-A-2. These stylish and contemporary outdoor accents became an instant customer favorite during their fall premiere and are made from innovative fiber-reinforced concrete, in an array of styles, finishes, and colors, and are suitable for both indoor and outdoor use.
“This is such an exciting time for Armen Living. With the recent purchase of the Uwharrie Chair Company, Armen Living is growing our family and joining forces with their team to unlock limitless possibilities in outdoor design.” Kevin Kevonian, owner, President, and CEO, shared, “Atlanta will be the first opportunity for our customers and outdoor buyers to be introduced to Uwharrie’s beautiful benchmade outdoor furniture that resonates with trade buyers and designers all across the country.“
To celebrate and introduce the beauty of their sister company, Uwharrie Chair, Armen Living invites trade buyers and industry professionals to join their Cozy Winter Social on Jan 13 and Jan 14, featuring morning & afternoon hospitality.
National Sales Manager Reb Nicholson, commented. “2026 will deliver exciting opportunities for the future growth of Armen Living and our sister company, Uwharrie Chair Company. Starting with the introduction of their line, and the opening of new dealer accounts, with a goal to significantly expand their customer base, preserving their company’s legacy and decades of success, as a Made in America, domestic manufacturer.”
Armen Living’s expansion plans for Uwharrie Chair will seek to grow their North Carolina-based production and manufacturing facility, while seeing to the seamless transition, avoiding delays or interrupting production on the company’s current orders.
Explore Armen Living’s award-winning outdoor collections at AmericasMart during Winter Atlanta Market, Jan 13-19 and during Summer Casual Market, July 21-23 as well as during the Fall Casual Market Sept 15-18 in Showroom B1 6-A2 (240 Peachtree Street NW, Bldg. 1, Showroom B1 6-A2, Atlanta, GA 30303).
Discover Armen Living’s full category of new arrivals including bar, dining, living, and occasional design alongside new outdoor at Winter Las Vegas Market, Jan 25-29 and the Summer Las Vegas Market, July 26-30 at World Market Center, (475 Grand Central Pkwy, Bldg. B, 7th Floor, Showroom B762, Las Vegas, NV 89106).
As well as at High Point Market, on April 25-28, and on Oct 17-21, in (IHFC Bldg., 201 E. Commerce Ave, Hamilton Wing, Showroom H721, High Point, NC, 27260).