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From Home Furnishing Business
Spring Air Launches in Malaysia with Dealer Event in Kuala Lumpur
January 5,
2026 by Karen Parrish in Business Strategy, Industry 
Spring Air International, a top U.S. bedding manufacturer and globally recognized consumer brand, has officially launched in Malaysia with a sold-out dealer event at the Cooper Mansion in Kuala Lumpur hosted by Sumber Dinamik, the Spring Air licensee in the region. The one-day event, attended by Nick Bates, president and chief executive of Spring Air, attracted more than 260 retailers to experience the lineup.
According to Kenny Foo, head of sales for Sumber Dinamik, retailers in attendance responded very positively to the Spring Air Back Supporter, Reserve, Four Seasons and Grand Hybrid collections on display.
“The dealers who attended were impressed with the upgraded designs, improved comfort technologies, and the clear differentiation between the four lines we presented. Attendees were enthusiastic about the market potential of the lineup and noted that each collection offered compelling selling points for differentiated customer segments, giving them added confidence in promoting these models in their stores,” he said.
Sumber Dinamik SDN BHD is part of holding company NHL Manufacturing, a specialist in polyurethane foam operations and mattress OEM that has been a category leader in the Southeast Asian market for more than three decades. Sumber Dinamik began its relationship with Spring Air three years ago and recently extended its license through the year 2050.
During the event, the company rolled out four new models in each collection, each designed to appeal to different Malaysian consumer needs.
“Malaysia’s demand for branded, high-quality mattresses is rising quickly, and the lineup delivers exactly what today’s consumers are looking for,” said Sumber Dinamik’s Director Chia Kim Meng. “With four strategically segmented collections, we’re positioned to win across multiple customer groups, whether they are looking for better back support, cooler sleep, exceptional comfort, or modern hybrid performance. Backed by Sumber Dinamik’s solid distribution network and Spring Air’s global reputation, we see a significant opportunity to expand market share rapidly and drive strong year-on-year sales growth.”
“With a stable, long-term, 25-year agreement in place, retailers throughout the region can trust that Spring Air, which is celebrating its 100th anniversary here in the U.S. and around the globe this year, is here to invest, innovate and build a powerful, enduring presence in Malaysia,” said Bates. The executive, who attended the dealer event, added, “Our goal moving forward is to deliver world class products, scalable growth opportunities for our partners and a new benchmark for quality and value in the Malaysian market. This event was a very successful kick-off, and we sold a lot of products.”