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From Home Furnishing Business
Saatva Partners with The Bay Golf Club as Official Mattress & Sleep Partner
December 29,
2025 by Karen Parrish in Business Strategy, Industry 
The Bay Golf Club, one of the six founding teams of TGL presented by SoFi, announced an integrated partnership with Saatva, the Smarter Luxury Sleep Company. As the Club’s Official Mattress and Restorative Sleep Partner, Saatva will play a key role in underscoring the importance of recovery and sleep quality to peak athletic performance as The Bay Golf Club tees off in its first match of TGL Season 2 on Tuesday, January 6 at 5 p.m, ET on ESPN when it takes on defending champion Atlanta Drive GC.
“As we continue to grow our fanbase and pursue innovative ways to elevate player performance, Saatva is a natural partner for our team,” says Eric Kwait, President of The Bay Golf Club. “We’re excited about what we have planned together this season, and their focus on restorative sleep aligns perfectly with our team’s values and competitive edge.”
To activate the partnership, The Bay Golf Club and Saatva will:
Host a series of consumer activations during the TGL season at Saatva Viewing Rooms throughout the Bay Area, giving fans a taste of TGL competition through Dryvebox, a high-tech mobile golf simulator.
Enlist Saatva as the Presenting Partner for one of The Bay Golf Club’s matches during the TGL season.
Collaborate on custom content featuring The Bay Golf Club players throughout the TGL season and launch a “Sleep Better, Swing Better” sweepstakes, which will give fans a chance to win up to $5,000 in Saatva store credit and a VIP trip to SoFi Center Palm Beach Gardens to see The Bay Golf Club compete in a TGL match, complete with a player meet and greet. Fans can stay tuned for more details on how to enter for a chance to win.
“At Saatva, we’ve always believed that great performance starts with restorative sleep,” said Ron Rudzin, Founder and CEO of Saatva. “Partnering with The Bay Golf Club allows us to showcase how high-quality sleep can directly impact focus, recovery, and results at the highest levels of sport. We’re proud to support the team as they begin an exciting new season.”
Fans can follow The Bay Golf Club and Saatva social channels for updates on activations and sweepstakes. For more information about The Bay Golf Club and TGL, visit TGLGolf.com.