Daily News
From Home Furnishing Business
Lovesac Celebrates ‘Couchmas’ During the Holiday Week
December 28,
2025 by Karen Parrish in Business Strategy, Industry 
This holiday season, The Lovesac Company, the Designed For Life® home furnishing and technology brand known for its innovation, comfort, and sustainability, is celebrating Couchmas, the "most wonderfully unproductive week of the year."
Santa Claus, the hardest working holiday man himself, is Lovesac's official Couchmas spokesperson leading the charge with giveaways designed to celebrate individuals and families who could use a little extra post-holiday comfort.
Lovesac kicked off the season with "Spread the Love" initiatives, surprising deserving individuals through in-showroom moments, pop-up events, and social media activations—sharing stories of generosity within local communities. Now, Lovesac is expanding the initiative nationwide, inviting people everywhere to recognize those in their lives who make a difference quietly, consistently, and often without recognition. Whether it's someone who has carried their family through the season, served as their community's Santa Claus, or simply deserves a soft place to land, Lovesac wants to hear their story.
During Couchmas, Lovesac will celebrate this magical week when sweats replace schedules, leftovers replace meal plans, and the couch becomes the center of daily life.
From December 26 through January 4, customers may nominate someone they love online at Lovesac.com. Winners will receive a free Lovesac couch—designed to make their homes a little cozier this winter season. During Couchmas, customers will also receive 40% off all Lovesac products in showrooms and online, matching their Black Friday promotion.
"Couchmas is an invitation to unwind, reconnect, and honor the people who show up for others in meaningful ways," said Shawn Nelson, Founder and CEO of Lovesac. "The stories we are seeing fill us with hope and we're excited to bring communities together and turn this uniquely relaxed week into a celebration of generosity and LOVE."
To submit your nominations, and for full terms and conditions, please visit www.Lovesac.com