E.S. Kluft Unveils Reimagined Aireloom Collection at Las Vegas Market

December 21, 2025  by Karen Parrish in Business Strategy, Industry   

“The Preferred Collection has delivered double-digit growth for us over the past few years –even in a challenging market,” said Jon Stowe, Managing Director of E.S. Kluft & Company. “With these new enhancements, the addition of Vintage Reverie, and our commitment to the most stringent safety standards, including an Oeko-Tex® Standard 100 certification, we’re confident the 2026 collection will elevate our momentum and open the door to an entirely new level of opportunity for our retail partners.”

At 2026 Winter Las Vegas Market, January 25-29, E.S. Kluft will showcase its new and existing collections from the Kluft and Aireloom brands in two showrooms – C-1501 and C-1562 – at the World Market Center.

Natural Materials, Advanced Cooling, and Enhanced Comfort

Beyond its new looks, the 2026 Preferred Collection incorporates a suite of meaningful upgrades that raise the bar on comfort, sustainability, and performance. These include:

100% Natural Latex – Now fully natural, Aireloom’s latex layers enhance comfort, durability, breathability and temperature regulation. Natural latex also provides hypoallergenic, environmentally friendly and sustainable benefits. The strategic shift to 100% natural latex reinforces the brand’s commitment to using the highest percentages of natural materials, including silk, wool, cotton, TENCEL™, and horsehair.

Advanced Temperature-Managing Panel – An improved fabric panel continues to utilize natural TENCEL™ while introducing a high-performance textile technology that delivers dual action cooling (instant contact + continuous temperature management). This sustainable technology contains more than 50% USDA-certified biobased content.

Copper-Coated Micro Coils – This new feature delivers antimicrobial and anti-inflammatory benefits while enhancing durability and thermal balance.

Horsehair Layers (high-end model) – Prized for strength and breathability, this natural fiber acts like tiny springs while providing antibacterial, anti-mite, and temperature-control properties.

Comfort-Adapting Additives – Strategic infusions of materials such as graphite, copper, titanium and CelsionPLUS with phase-change technology improve responsiveness, temperature management and overall comfort.

Backed by Rigorous Safety and Sustainability Certifications

The new Preferred Collection has undergone an extensive certification process, further emphasizing Aireloom’s dedication to environmental responsibility and material transparency.

Every material used in each Aireloom Preferred mattress is certified to Oeko-Tex® Standard 100, ensuring it has been tested for more than 1,000 harmful substances. This certification applies to every component of the mattress – from textiles and threads to labels – underscoring Aireloom’s commitment to product safety and chemical responsibility.  Aireloom is one of just two brands in the U.S. to meet the stringent safety standards.

To reinforce its sustainability story, Aireloom mattresses also continue to meet Eco-INSTITUT and CertiPUR-US® standards.

Elevated New Designs, Rooted in Aireloom DNA

The redesigned Aireloom Preferred Collection features elegant and sophisticated aesthetics while staying true to the brand’s original California-inspired themes – Night Stars, Abstract Hues and Timeless Odyssey. With the addition of Vintage Reverie, the Preferred Collection now encompasses four distinct lines and expands its offering from 10 to 13 models per line.

This broader assortment allows Aireloom to deliver a wider range of firmness options and price points, helping retail partners better serve today’s diverse and discerning consumers. The complete collection will be available in February 2026, and most retailers are expected to have the new beds in store during the first half of the year.

The new Preferred Collection continues to feature the brand’s original, patented Aireloom Lift™ technology. This unique design features a natural chamber between the springs and the mattress top that allows every element to breathe.  When the chamber meets the layers of luxurious materials, the bed completely synchronizes with the user’s body, providing a feeling of lift for the ultimate level of support and comfort.

Models will be offered in tight top, euro top, streamline, and luxetop constructions priced at retail from $2,199 to $6,299 (Queen size) and $3,199 to $7,299 (King size).

New Marketing Assets for Retail Partners

The launch will be supported by a full suite of updated marketing tools – including new imagery, videography, and top-of-bed assets – to help retailers showcase the refreshed collection on selling floors and digital platforms.

“A select group of our retail partners previewed the new Aireloom Preferred collection, and the feedback has been overwhelmingly positive,” said Magali Castillo, Vice President of Marketing for E.S. Kluft & Company. “The refreshed look, enhanced sustainability story, improved temperature management and expanded range of firmness and pricing will give retailers options to suit all their customers’ needs.”

The successful Aireloom Pinnacle, Karpen Luxury and Kluft Collections also will be on display at Winter Market.

The Aireloom Pinnacle Collection

Combining Aireloom’s heritage of luxury and craftsmanship with exclusive cooling and memory foam technologies, the five-bed hybrid collection offers the ultimate in luxurious comfort, support and durability.

The Aireloom Pinnacle hybrid line offers four 13” mattresses with different levels of firmness – from firm to plush – and one 12” extra firm mattress, priced at retail from $2,999 - $4,299 (Queen size).

Aireloom Karpen Luxury

This four-bed collection is the most luxurious for the Aireloom brand. It embodies the brand’s high-end essence and attention to detail for the ultimate in comfort.

Hand tufted, the Karpen Luxury models are handcrafted with the highest quality natural fibers, including cashmere, wool, silk, alpaca, and horsehair, as well as TerraPur™ latex and a luxurious Belgian Jacquard Damask cover.

With different levels of firmness available, the collection is priced at retail from $8,999.99 to $10,999 (Queen size).